Multimodal creation
Use Gemini Omni with text, image, and video inputs to develop ideas and produce high-fidelity images and videos.
Google Flow
Google Flow is an AI creative studio for generating and editing images and video with Google’s generative models, while also supporting custom creative tools. It is intended for creators developing visual concepts, storyboards, effects, and other project assets.
AI-assisted creation for images, video, and creative workflows
Google Flow is an AI creative studio for developing images, videos, and custom creative tools. It brings together Google’s generative models—including Gemini Omni, Nano Banana, and Veo 3.1—in a workspace intended to support work from initial concept through refinement.
The product supports multimodal creation, conversational editing, and project-oriented iteration. Users can combine text, image, and video references, work with generated assets, and apply specialized tools for tasks such as storyboarding, resizing, overlays, image compositing, and visual effects. Access and feature availability may vary by Google AI subscription tier, platform, and region; the site also displays an 18+ notice.
Key features
Natural-language refinement
Apply conversational, natural-language changes to images and videos, including iterative edits and changes that can be scaled across a project.
Veo video generation
Veo 3.1 is described as supporting expanded creative controls, native audio, physics, realism, and prompt adherence for video generation.
Image generation and editing
Nano Banana provides image generation and editing with an emphasis on subject consistency, text rendering, and precise control.
Custom tool creation
Build, share, and remix tools with natural language for workflows such as video effects, hand-drawn animation, and layering.
Project-aware creative agent
Use a canvas-oriented workspace with an AI agent that understands the project and helps users explore and iterate on ideas.
Use cases
Concept development
Draft a visual concept by combining written direction with image or video references, then iterate on the result in the same workspace.
Storyboarding
Write a script, create a cast, and visualize a storyboard using the Storyboard Studio tool listed on the site.
Content adaptation and presentation
Prepare visual assets for different placements with tools such as Video Resizer, Type Overlays, Image Editor, and Mockup.
Experimental visual production
Apply customizable filters, animated effects, sketches, or beat-driven playback to explore a distinctive visual treatment.
Custom workflow building
Create a purpose-built workflow—such as a video effect, hand-drawn animation, or layer-based process—and share or remix it within Flow.
Pros and Cons
Pros
- Combines image, video, and custom-tool workflows in one creative workspace.
- Supports text, image, and video inputs for multimodal creation.
- Offers natural-language editing alongside more specialized creative controls.
- Includes an ecosystem of built-in and user-created tools that can be shared and remixed.
- Uses distinct Google models for video generation, image generation, and project assistance.
Cons
- The supplied sources do not confirm pricing, quotas, trial terms, export formats, collaboration features, or integrations.
- Feature availability may vary by Google AI subscription tier, platform, and region.
- Some shared-tool links in the supplied evidence were unavailable, so individual tool behavior cannot be verified from those pages.
FAQ
What is Google Flow?
Google Flow is presented as a web-based AI creative studio. The available source does not establish mobile support, desktop applications, or setup requirements beyond the site’s sign-in flow and an 18+ notice.
What can I create or edit in Google Flow?
Users can combine text, image, and video inputs with Gemini Omni, generate images and videos with Google’s models, and refine assets using natural-language edits and professional controls.
Does Google Flow include custom creative tools?
Flow includes tools for tasks such as animated text overlays, video resizing, layered image editing, storyboarding, shader effects, mockups, and other creative workflows. The site also says users can create tools with natural language and share or remix them.
Are Google Flow features and access the same for everyone?
The homepage states that features may vary by Google AI subscription tier, platform, and region. The supplied pricing page did not provide confirmed plan names, prices, quotas, or trial terms.
Quick Facts
- Category
- AI creative studio
- Primary media
- Images and video
- Core models
- Gemini Omni, Nano Banana, and Veo 3.1
- Access
- Features may vary by subscription tier, platform, and region
- Audience notice
- 18+
- Source domain
- flow.google.com
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