Video reframing for new aspect ratios
Expands a vertical or otherwise framed video into a new canvas so the output fits widescreen or other target ratios.
Outpaint Ad Reframe
Outpaint Ad Reframe expands vertical or other source videos into new aspect ratios for connected TV and other screens while keeping the original footage pixel-perfect. It is aimed at teams repurposing existing social ads or UGC for wider placements without a reshoot.
Overview
Outpaint Ad Reframe is a video outpainting service for turning vertical social ads and other source clips into wider formats for connected TV and other screens. The core job is to expand footage beyond the original frame while keeping the original pixels intact, so the source creative can be reused without reshoots or fresh production.
The ad-reframe page positions the product around UGC and social video that already performs on TikTok or Reels. It is presented as a way to convert that existing creative into 16:9 CTV output, with examples and case studies showing reframed ads used for living-room screens and other video placements.
Features
Pixel-preserving source footage
Leaves the original footage untouched and generates only the area outside the source frame, preserving the source pixels.
Multiple output formats
Supports a broad set of outputs, including 16:9, 1:1, vertical, square, ultrawide, 1.43 IMAX, 180° fisheye, and 360° equirectangular.
Flexible input handling
Accepts uploaded video files or pasted links, with the site saying any format, length, or resolution can be sent.
Done-for-you turnaround
Returns a reframed cut in days, with the product page describing the turnaround as fast and requiring no reshoot.
Automation-friendly workflow
Offers API access for automated video reframing on the main site, alongside a manual book-a-call flow on the ad-reframe page.
Use Cases
Repurpose social ads for CTV
Brands with strong TikTok or Reels creative can adapt those assets for connected TV without organizing a new shoot.
Speed up CTV testing
Teams that want to test connected TV quickly can send an existing ad and receive a reframed version in days instead of waiting on an agency timeline.
Create one source, many canvases
Marketers can turn a single source clip into multiple delivery formats, including 16:9, 1:1, and other aspect ratios for different placements.
Avoid black bars and blurred edges
Video teams that already have footage but need a TV-friendly presentation can use the service to fill widescreen canvases without pillarboxing or blurred side treatments.
Automate reframing at scale
Organizations looking for repeatable production can use the API access mentioned on the main site to automate video reframing workflows.
Pros and Cons
Pros
- Preserves the source footage instead of replacing it with a reshoot.
- Supports a wide range of output ratios and delivery contexts.
- Can accept a finished social ad or a raw clip, which lowers the bar for intake.
- Positions turnaround in days rather than requiring a traditional production cycle.
- Offers both managed service-style delivery and API access for automation.
Cons
- The public pages do not list pricing, and the pricing URL currently returns a 404.
- The site gives workflow guidance at a high level, but it does not publish detailed technical specs for file types, deliverable naming, or editing controls.
FAQ
What do I need to send to get started?
You can send a finished social ad or a raw clip, and the team expands it beyond the original frame for a new aspect ratio.
Does the original footage change?
No. The source footage is preserved; the product only generates the area outside the original frame to fill the target canvas.
What output aspect ratios are supported?
The site says it can handle 16:9 and 1:1 for connected TV and feeds, and also vertical, square, ultrawide, and other formats.
Where can the result be used?
The reframed cut is described as suitable for connected TV, linear, OTT, FAST, YouTube, Amazon, OLV, programmatic, and paid social.
Is this a self-serve tool or an API?
The main site says API access is available for automated video reframing, while the ad-reframe page also points to a manual process with a booked call.
Quick Facts
- Category
- Video Editing / AI Video
- Product type
- Video outpainting service
- Primary use case
- Reframing vertical ads for connected TV and other screens
- Source domain
- outpaint.com
- Delivery model
- Book-a-call service; API access available on the main site
- Pricing
- Not published on the provided pages
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