AI video critique
Upload a draft reel and receive a structured critique focused on the first seconds of the video, pacing, visuals, and whether viewers are likely to keep watching.
Roast My Reels
Roast My Reels is an AI tool that critiques draft short-form videos for hooks, pacing, visuals, and retention before posting. It supports creators working on TikTok, Instagram Reels, and YouTube Shorts.
Overview
Roast My Reels is an AI video critique tool for TikTok, Instagram Reels, YouTube Shorts, and similar short-form posts. Users upload a draft reel and receive a blunt analysis of the elements that influence whether people keep watching or swipe away.
The product focuses on early-hook performance and short-form retention. Its home page highlights checks such as hook analysis, pacing audit, lighting critique, trend matching, loop scoring, and CTA effectiveness, while the pricing page shows a free tier plus paid plans for creators, pro users, and agencies.
Core features
Multi-metric analysis
The home page names several checks, including hook analysis, pacing audit, cringe detection, viral benchmarking, lighting critique, loop scoring, retention curve analysis, and CTA effectiveness.
Tiered report depth
The pricing page shows a free tier with a lighter 3-metric roast and paid tiers that unlock the full 12-variable breakdown and overall score.
Video upload support
Uploads can be sent as MP4, MOV, or WebM files, with a stated limit of 90 seconds and 50 MB.
Fast, disposable workflow
The site says files are encrypted on upload and deleted immediately after analysis, and the upload flow notes no account is required for the free experience.
Workflow and delivery options
Higher tiers add report history, priority processing, API access, and for the agency plan, white-labeling and webhooks.
Common use cases
Pre-post hook review
A creator uploads a draft reel before posting to see whether the hook is strong enough to keep viewers watching in the first few seconds.
Retained attention check
A short-form editor checks pacing, dead air, and visual setup to catch issues that could reduce retention before sharing the final cut.
Performance-focused iteration
A creator compares a draft against benchmark-style feedback on trending patterns, loop potential, and CTA performance to decide what to change.
Scaled review workflows
An agency or consultant uses the higher-volume plans to review multiple client reels and keep feedback organized with history, priority processing, and, on the agency tier, white-labeling or webhooks.
Pros and Cons
Pros
- Covers the core short-form video questions creators care about, such as hooks, pacing, visuals, and retention.
- Offers a free tier with immediate feedback and no account required for the upload flow shown on the home page.
- Provides a clear upgrade path from free analysis to paid plans with deeper breakdowns and additional workflow features.
- States a concrete upload limit and accepted formats, which makes it easier to check fit before uploading.
Cons
- The most detailed analysis is reserved for paid plans; the free tier only includes a 3-metric roast.
- The site does not provide public documentation for integrations beyond API access and, on the agency plan, webhooks.
- The current sources do not show detailed setup guides, team workflows, or broader company background.
FAQ
What is included in the free tier?
The free tier includes one reel per 24 hours with a 3-metric roast, overall score, verdict summary, watermarked report, and analysis history. Paid plans add the full 12-variable breakdown and more generous usage limits.
Can I cancel a paid plan anytime?
Yes. The pricing page says you can cancel anytime, with no questions asked.
How do the paid plans differ?
The site shows paid plans for creators, pro users, and agencies, and says the plans share the same AI. The main difference is monthly reel volume and related features such as watermark removal, history, white-labeling, webhooks, and API access.
What file types and upload limits does Roast My Reels support?
The upload flow on the home page supports Instagram Reels, TikTok, YouTube Shorts, and general 'For You' posting contexts, with MP4, MOV, and WebM files up to 90 seconds and 50 MB.
Quick Facts
- Category
- AI video critique
- Primary use
- Reviewing short-form videos before posting
- Supported posting contexts
- Instagram Reels, TikTok, YouTube Shorts
- Upload formats
- MP4, MOV, WebM
- Upload limit
- Up to 90 seconds and 50 MB
- Website
- roastmyreels.com
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