Art House

What is Art House?

Art House is an interactive augmented reality (AR) technology platform that lets brands publish realistic holograms of content “anywhere” by attaching AR experiences to existing media. Its core purpose is to make brand media interactive—using app-less entry points—so audiences can engage with AR overlays in the real world.

The platform supports surfacing overlays in the physical environment (via spatial mapping or floating in space) and includes tools for composing interactions, delivering AR scenes, and adding interactive elements such as record/share buttons and calls to action.

Key Features

• AR Codes & AR Links for existing media: Attach AR entry points to any piece of media so audiences can trigger AR experiences without needing a dedicated app installation (via native camera access).
• Scene editor with surrounding-aware interaction composition: Build how the AR experience responds to the end user and the surrounding environment.
• Spatial engine for hosting and delivery: Use a spatial media engine to host and deliver AR experiences.
• Publishing platform for immersive interactive scenes: Publish and update immersive scenes in real time.
• Invisible interface / app-less camera entry: Open the native camera with “special, spatial capabilities” for an app-less AR entry flow.
• Interactive components (record & share, CTAs, form fields): Add buttons and custom calls to action, including form fields, to encourage participation and amplification.
• AI-powered intelligent objects: Apply AI to unify brand identity with “brand intelligence” for highly elevated AR experiences.

How to Use Art House

1. Prepare your brand media (e.g., print, signage, packaging, or other content).
2. Attach AR entry points using Art House AR Codes or AR Links to the media that should trigger the experience.
3. Create the AR experience by composing a scene in the Scene Editor, including how overlays appear (surface mapped or floating) and how interactions should behave.
4. Publish and update the immersive interactive scene using the publishing platform.
5. Add interactive components such as record/share buttons, custom CTAs, and form fields, then deploy the AR entry points alongside the media.

Use Cases

• Interactive advertising and campaigns: Turn an ad or poster into an interactive AR moment by attaching an AR Code/Link and enabling overlay interactions.
• Augmented events and branded activations: Add spatial, immersive overlays to event assets so attendees can engage with AR content tied to physical items.
• Smart retail and in-store experiences: Provide AR interactions linked to retail displays or product-related media (e.g., augmented packaging or collab materials).
• Hospitality guidance and branded engagement: Use AR to create an interactive “smart concierge” style experience by linking AR overlays to relevant on-site media.
• Digitally enhanced real-world signage and murals: Extend murals, vinyls, or other physical surfaces with spatially anchored overlays for visitors.

FAQ

Do users need to install an app to access Art House AR?

The platform is described as using an app-less entry point via the native camera, using an “invisible interface.” The page does not specify additional device requirements beyond camera access.

How do brands connect AR to physical or existing media?

Art House provides AR Codes and AR Links that can be attached to “any piece of media,” enabling audiences to trigger the experience by scanning or opening the link.

Can AR content be placed on surfaces or positioned in space?

Yes. The platform supports immersive overlays that can be surface mapped or floating in space, anchored to the brand’s media.

Can interactive elements be added beyond the hologram itself?

Yes. The platform lists interactive components such as record & share buttons, custom CTAs, and form fields intended to amplify engagement.

Is the AR experience static after publishing?

No. Art House describes a publishing platform that allows teams to publish and update immersive interactive scenes in real time.

Alternatives

• AR marker/scan-based content platforms: Similar workflow for linking AR experiences to printed codes or markers, typically focused on scanning and rendering overlays with varying authoring depth.
• Spatial AR content creation tools: Options that emphasize spatial placement and environment-aware interactions, which may be better suited when your main need is designing how content behaves in physical space.
• No-code interactive experience platforms: Tools that focus on interactive CTAs, forms, and share/engagement flows rather than specifically providing an AR-first spatial pipeline.
• Custom AR development (web or native): Building a bespoke AR experience with dedicated development teams can offer more control, but requires engineering effort for scene authoring, hosting, and camera-based entry flows.