Keyword research with scoring
Estimate keyword difficulty, traffic, and opportunity for App Store terms so you can compare search targets before adding them to metadata.
ASOApp
ASOApp is a free iOS App Store optimization tool for keyword research, rank tracking, metadata planning, and competitor analysis. It works without an account and focuses on country-specific App Store data.
What ASOApp does
ASOApp is a free iOS App Store optimization tool focused on keyword research, keyword tracking, and competitor analysis. The site presents it as a no-account workflow for working with App Store terms, checking where an app ranks, and organizing metadata decisions around search demand and difficulty.
The product surface includes keyword research, keyword suggestions, metadata work, competitor teardown, keyword reports, charts, keyword checks, and app audit sections. Supporting guides explain how the scoring works and how to use public App Store data to prioritize keywords by country.
Core capabilities
Keyword suggestion
Use Apple autocomplete-style keyword suggestions with estimated daily search numbers to expand seed terms into more candidates.
Rank tracking
Monitor keyword rankings by country over time and review where an app appears for specific searches.
Metadata builder
Build app metadata with title, subtitle, and keyword field planning in one workflow, based on the site’s metadata builder section.
Competitor analysis
Compare rival apps to see which keywords they rank for, helping you identify gaps and overlapping terms.
Keyword reports database
Browse published keyword reports by country in the ASO database and inspect a keyword’s breakdown before tracking it.
Practical ways people use ASOApp
Prioritize metadata keywords
An app marketer can seed keywords from an app and its competitors, then shortlist terms with strong opportunity scores and manageable difficulty before editing title and subtitle metadata.
Track rankings by storefront
A product owner can check how an app ranks for specific keywords in a given country and monitor changes over time without creating an account.
Research competitors
A growth or ASO specialist can compare rival apps to identify keywords they rank for that the current app does not, then decide whether to target those terms.
Review keyword reports
A solo developer can browse the keyword reports database to inspect a term’s reported difficulty, traffic, and opportunity before deciding whether to pursue it.
Pros and Cons
Pros
- Free to use according to the homepage and guide content.
- No account is needed, which lowers the setup effort for quick checks and ongoing use.
- Covers multiple ASO tasks in one product: research, suggestions, rank tracking, metadata planning, and competitor review.
- Provides country-specific keyword analysis and ranking views, which is useful for localized App Store work.
- The guides section adds context on how to interpret difficulty, traffic, and opportunity scores.
Cons
- The pricing page was not available in the collected sources, so plan structure and any usage limits are unclear.
- Scoring is based on heuristics from public Apple data rather than Apple-reported measurements, so the figures are directional rather than absolute.
- The public evidence is strongest for iOS App Store use cases; support for other platforms is not documented.
FAQ
Is ASOApp free to use?
ASOApp is presented as a free iOS App Store optimization tool. The homepage says it works with no account needed.
What can ASOApp help with?
The site describes keyword research, keyword tracking, metadata work, competitor analysis, keyword reports, and app audit-related sections on the product interface.
Does ASOApp support Android?
The product is focused on iOS App Store optimization. The source material references storefronts by country and App Store keyword reports, but does not describe Android support.
Can I track keyword rankings over time?
Yes. The homepage and guide content say you can track rankings by country over time, and the keyword research guide says results are per storefront.
Quick Facts
- Category
- iOS ASO tool
- Platform
- iOS App Store
- Primary workflow
- Keyword research, rank tracking, metadata planning, competitor analysis
- Access
- Free, no account needed
- Source domain
- aso-app.com
- Country scope
- Per-country storefront analysis
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