Revenue attribution
Track which marketing channels bring customers, not just visits, so you can connect traffic sources to revenue outcomes.
DataFast
DataFast is a web analytics and revenue attribution tool that helps entrepreneurs and product teams see which marketing channels lead to paying customers. It includes goals, funnels, visitor journeys, API access, and a cookieless tracking option.
Overview
DataFast is a web analytics and revenue attribution tool for entrepreneurs and product teams that want to see which marketing channels lead to paying customers. It focuses on tying traffic sources to revenue, rather than surfacing broad traffic metrics on their own.
The product combines website analytics, funnels, goals, visitor tracking, and payment attribution in one dashboard. It also offers a cookieless tracking mode, a default cookie-based tracker, an API, and a CLI so teams can work with analytics data from code or automate account workflows.
Core capabilities
Simplified analytics
See web analytics centered on growth metrics and avoid the vanity-metric focus of broader analytics tools.
Goals, funnels, and journeys
Set custom goals, follow full visitor journeys, and inspect funnels from first click to conversion.
Live visitor intelligence
Watch visitors in real time and use the API to respond to activity as it happens.
API and CLI access
Manage analytics, visitors, payments, websites, funnels, alerts, and team access through website and account APIs.
Cookie-based or cookieless tracking
Choose between the default tracker and a cookieless script depending on your privacy and attribution needs.
Common use cases
Measure revenue from marketing channels
Connect ad, social, or content traffic to purchases so you can see which channels bring paying customers instead of only visits.
Track funnel performance
Set up goals such as signups or lead magnet downloads and trace the path visitors take before converting.
Automate analytics tasks
Use the API or CLI to read analytics, manage websites, and automate workflows from a backend or agent.
Run privacy-first tracking
Use the cookieless script when you want to reduce cookie-based visitor identification and usually avoid a cookie banner.
Watch live visitor activity
Monitor current visitors, identify likely buyers, and react to activity in real time.
Pros and Cons
Pros
- Focused on revenue attribution instead of generic pageview reporting.
- Supports goals, funnels, visitor journeys, and live visitor monitoring in one product.
- Offers both a default tracker and a cookieless option.
- Provides website and account APIs plus a CLI for automation and agent workflows.
- Supports plugins for WordPress, Shopify, NPM, and other setups mentioned on the homepage.
Cons
- The cookieless script is less accurate than the default script for long-term and multi-touch attribution.
- The pricing page itself is not available and currently shows a not-found message.
FAQ
Does DataFast have a cookieless tracking option?
DataFast offers a default tracking script and a cookieless script. The cookieless option is designed so you usually do not need a cookie banner, while the default script uses cookies for visitor identification and may require consent depending on your jurisdiction and setup.
How do you install DataFast?
Yes. The homepage says DataFast can be installed in under a minute and mentions plugins for WordPress, Shopify, NPM, and more. The API docs also show how to add the tracker and work with the product from code.
What does DataFast track?
DataFast can connect revenue data to your traffic sources so it can attribute revenue, identify paying channels, and show journeys from first click to customer.
Is there a free trial or published pricing?
The pricing page currently returns a not-found message, but the homepage and pricing section show a 14-day free trial with no credit card required. The pricing section also describes Starter and Growth plans.
What can you do with the DataFast API?
The API docs say DataFast supports reading analytics, listing visitors, sending server-side events, sending payments, identifying users, managing websites, funnels, alerts, integrations, and team members through website and account API tokens.
Quick Facts
- Category
- Web analytics / revenue attribution
- Primary users
- Entrepreneurs, founders, and product teams
- Tracking modes
- Default cookie-based script and cookieless script
- Access methods
- Web app, API, and CLI
- Installation
- Homepage says it can be added in under a minute
- Domain
- datafa.st
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