Behavior tracking
Add one tracking snippet to associate site activity with identified users and see anonymous sessions separately when they cannot be attached to a person.
Behavly
Behavly is a user re-engagement and product analytics platform that tracks website behavior, identifies at-risk or inactive users, and generates personalized follow-up emails. It helps product, growth, and customer teams act on user activity and measure who returns.
Behavior-based re-engagement from product activity
Behavly is a behavior-based user re-engagement platform for websites and digital products. It captures site activity through a tracking snippet, associates visits with users when a signed-in session is available, and helps teams identify people who became inactive or encountered specific friction points.
Teams can select a behavior pattern, generate personalized follow-up emails based on each person’s activity, and choose when those messages are sent. Campaign results show engagement and which users returned, while the Inbox keeps replies alongside the sender’s product history for more informed follow-up.
Core features
Behavior-based audiences
Filter audiences using patterns such as visiting pricing and going quiet, starting but not returning, ignoring an upgrade, or encountering checkout friction.
Personalized campaign emails
Generate follow-up emails from each recipient’s own activity and write them in the recipient’s language. Campaigns can use fixed scheduling or adaptive timing within configured guardrails.
Inbox with activity context
Connect a mailbox to receive replies in Behavly, where each message includes the sender’s site history. Behavly can classify replies and draft responses for a person to review and send.
Behavior reporting
Use Analytics, Analysis, and Email Engagement to review audience activity, interpret behavior, and evaluate campaign performance. Heatmaps show clicks, movement, and scroll stopping points on tracked pages.
In-app Copilot
Ask Copilot how Behavly works without leaving the app. It explains product features but is scoped to Behavly rather than acting as a general analysis tool.
Practical use cases
Re-engage pricing-page visitors
Find people who viewed pricing and then stopped visiting, and send a follow-up grounded in what they had already explored rather than a generic broadcast.
Follow up with stalled starters
Identify users who pressed a trial or signup call to action but never returned, then use a personalized email to bring them back into the product journey.
Investigate checkout friction
Create a targeted audience for people who encountered checkout errors or rage-click behavior, giving the team a way to address likely friction after the failed session.
Handle behavior-informed replies
Review replies with each sender’s site history attached, draft a context-aware response, and classify or triage the conversation from a shared Inbox.
Measure re-engagement campaigns
Compare audience activity, interpret funnel behavior, and see which campaign recipients re-engaged and how quickly they returned.
Pros and Cons
Pros
- Turns observed product behavior into audience patterns for targeted re-engagement.
- Writes follow-up emails from each recipient’s own activity and supports the recipient’s language.
- Provides site-history context when handling replies in the Inbox.
- Combines audience activity, behavioral analysis, heatmaps, and campaign engagement reporting.
- Includes approval controls, AI controls, retention settings, and an exportable audit log.
Cons
- The product depends on installing its tracking snippet and connecting a sending mailbox before campaigns can operate.
- The available evidence does not establish integrations beyond supported mailbox connections or describe broader platform coverage.
- Automatic sending requires changing the default approval workflow, so teams expecting fully hands-off campaigns need to configure that setting.
FAQ
What is required to set up Behavly?
Add Behavly’s tracking snippet to your site, connect a sending mailbox, and create an initial campaign. The campaign setup ends with a review screen, and nothing sends until the campaign is completed and approved unless you change the approval setting.
How does Behavly identify visitors?
The snippet detects signed-in sessions automatically. Identified users are grouped as people, with multiple anonymous IDs for the same email merged across devices. Unattached sessions remain listed separately as anonymous browser profiles.
Can Behavly send emails without manual approval?
Approval is enabled by default, so generated emails wait for review. You can turn approval off for automatic sending. Inbox replies are not sent automatically; Behavly can draft a response, but a user must send it.
Which sending accounts can Behavly connect?
You can connect Google Workspace or Microsoft accounts, as well as mailboxes that support IMAP and SMTP. Multiple mailboxes can be connected, and campaign replies appear in the Behavly Inbox with the sender’s site activity.
What data and privacy controls does Behavly provide?
Workspace administrators can turn AI off, control how customer data is treated before it is used, and set behavior-data retention. Visitor IP addresses are not stored, and account, campaign, and workspace actions are recorded in an exportable audit log.
Quick Facts
- Category
- User re-engagement and product analytics
- Primary workflow
- Track behavior → select a pattern → generate and review emails → measure returns
- Tracking method
- A site tracking snippet
- Email workflow
- Connected mailbox with approval, scheduling, and reply drafting options
- Reporting
- Analytics, Analysis, Email Engagement, and page heatmaps
- Source domain
- behavly.io