Spotify playlist promotion
Send music to independent curators who manage organic Spotify playlists, with campaign targeting designed to match songs with relevant playlists.
Overview
Playlist Push is a music promotion service focused on Spotify playlist campaigns and TikTok creator campaigns. It helps artists, managers, and labels submit music to vetted curators or creators who review tracks, make placement decisions, or use songs in videos.
The service emphasizes human review, audience authenticity, and campaign reporting. Its Spotify offering centers on organic playlists and curator feedback, while its TikTok offering connects songs with verified creators who can feature the music in short-form videos.
Core features
TikTok creator campaigns
Run TikTok campaigns that connect songs with verified creators who make videos using the track and publish them to their channels.
Playlist DNA targeting
Use targeting that considers musical fit such as tempo, mood, and instrumentation, so tracks reach curators more likely to review them.
Live reporting and curator feedback
Review written feedback, placement decisions, and live performance data from an artist dashboard during the campaign.
Pre-release campaign option
Launch campaigns before release with curator commitments secured ahead of the drop, so promotion can build early momentum.
Artist Protection Fund
Receive credit back when a curator does not review a track before the 14-day deadline, according to the Artist Protection Fund.
Common use cases
Pitch a new release to Spotify curators
Artists who want their songs reviewed by independent Spotify curators can run a campaign to reach playlists that fit the track’s style and release stage.
Build pre-release momentum
Teams preparing a release can secure curator commitments before launch so early campaign activity starts as soon as the song drops.
Promote a track through TikTok creators
Artists who want short-form video exposure can submit a song snippet and campaign brief for TikTok creators to use in original videos.
Track campaign performance in real time
Managers and labels can monitor written feedback, placement decisions, and live analytics in one dashboard while a campaign is running.
Join as a curator or creator
Spotify curators and TikTok creators can use the platform to join the network and review or create content for campaigns.
Pros and Cons
Pros
- Uses a vetted network of curators and creators rather than bots or AI-generated placements.
- Supports two major promotion paths: Spotify playlist pitching and TikTok video promotion.
- Provides written curator feedback, placement decisions, and live campaign analytics.
- Offers a pre-release workflow and an Artist Protection Fund for unreviewed submissions.
- Can target campaigns by genre-fit signals and other campaign details to improve match quality.
Cons
- Spotify playlist placement is not guaranteed, and results depend on curator and listener response.
- The pricing page shows a $280 minimum budget for Spotify campaigns, which may be high for very small releases.
- The site says additional platforms such as Apple Music, YouTube Music, and Instagram are planned but not yet available.
FAQ
How does the Spotify promotion workflow work?
Playlist Push runs Spotify promotion campaigns by sending your music to vetted curators who manage organic playlists. Curators review tracks, leave written feedback, and may add songs to playlists based on fit.
How does the TikTok promotion workflow work?
The TikTok promotion service connects artists with verified creators. You submit a song snippet and campaign details, and creators can use your sound in videos, then you review the finished videos and live campaign stats.
What is the minimum budget for a Spotify campaign?
The pricing page says Spotify campaigns have a minimum budget of $280, and the calculator notes that pricing can vary depending on genre and which curators receive the music.
Are playlist placements guaranteed?
No. Playlist Push says it does not guarantee results because final playlist placement depends on curators and listeners.
Who is Playlist Push for?
Yes. The site says campaigns are available for artists, managers, labels, and creators, with separate paths for Spotify curators and TikTok creators.
Quick Facts
- Category
- Music promotion service
- Primary platforms
- Spotify and TikTok
- Primary users
- Artists, managers, labels, curators, and creators
- Domain
- playlistpush.com
- Pricing signal
- Paid campaigns; Spotify campaigns start at $280
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Playlist Push
Playlist Push is a music promotion platform for Spotify and TikTok campaigns. It helps artists, managers, and labels submit tracks to vetted curators and creators for organic promotion, feedback, and placements.
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