Event tracking
Track custom events such as slot loads, article views, and scroll depth so profile timelines reflect real behavior instead of only static attributes.
Croct
Croct’s user profiles feature tracks events, profile attributes, and identity across anonymous and identified visitors. It helps teams analyze individual journeys, filter audiences, and export profile data for use in other channels.
Overview
Croct’s user profiles page describes a profile and journey layer for tracking individual visitors across events, session activity, and profile attributes. It is built to connect anonymous behavior with identified users so teams can understand how a person moves through a site or application over time.
The page highlights real-time profiling, live sessions, filters, data retention controls, privacy rules, and export options. The result is a profile-centric workflow for turning visitor activity into segments, analysis, personalization, and experimentation use cases within Croct.
Features
Identity resolution
Connect anonymous browsing data to identified users so earlier activity can be linked with later sessions and more complete journeys can be analyzed.
Live session identification
Use live sessions to identify visitors who are currently active in your applications, which helps with accurate tracking and debugging.
Built-in visitor filters
Filter visitors with traits, events, session data, and more to find the cohorts you want without building every query from scratch.
Configurable data retention
Retain data for as long as needed instead of relying on a rigid one-size-fits-all storage policy.
Data export
Export user profiles, sessions, and events so the data can be used in other channels and touchpoints.
Use Cases
Journey analysis
Track clicks, loads, scroll depth, and other events so product or growth teams can inspect a visitor’s path in context rather than as isolated actions.
Tracking and debugging
Use live sessions and visitor filters when debugging behavior in a production environment or validating whether tracking is capturing the right data.
Audience building
Combine profile attributes with identity resolution to build audiences that can later support segmentation, personalization, or experimentation workflows.
Data governance and sharing
Retain only the data you need and export profiles or events when another system needs the same visitor history.
Pros and Cons
Pros
- Connects anonymous and identified activity into unified user profiles.
- Includes live sessions for identifying currently active visitors.
- Supports filtering across traits, events, session data, and more.
- Provides retention controls instead of a fixed storage policy.
- Allows exporting profiles, sessions, and events for use elsewhere.
Cons
- The page does not publish pricing or plan details.
- Integration coverage is not listed beyond general references to bringing first-party data from a CRM or CDP.
FAQ
How does Croct build unified user profiles?
Croct’s user profiles combine tracked events, profile attributes, and identity resolution so anonymous and identified activity can be connected into a single visitor view.
Can I bring in my own first-party data from my CRM or CDP to enrich profiles?
The page says you can bring in your own first-party data from a CRM or CDP to enrich profiles, but it does not list specific connectors or supported vendors.
What kind of attributes are stored in a user profile?
Profile attributes include visitor traits and session data alongside events; the page does not publish a fixed attribute schema.
What is the timeline view, and what insights does it provide about a user's journey?
The timeline view shows a user’s journey through events and activity over time, including live sessions and in-progress browsing when available.
Can I see live events in the timeline as the visitor browses?
Yes. The page explicitly mentions live sessions, which let you identify visitors currently active in your applications, and it also asks whether live events can appear in the timeline as the visitor browses.
Quick Facts
- Product
- User profiles
- Brand
- Croct
- Category
- Customer data platform
- Primary workflow
- Track events, resolve identity, and analyze visitor journeys
- Source domain
- mkt.croct.com
- Pricing
- Not published on the page
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