Rankings and traffic estimates
View estimated Google traffic, ranking keywords and recently won or lost keywords for each competitor. Figo presents traffic as a directional estimate rather than an exact visit count.
Figo
Figo is competitor monitoring software for marketing teams, agencies and small businesses. It tracks public search, website, advertising, social, review and AI-visibility signals, then delivers an evidence-linked weekly briefing explaining what changed.
Competitor monitoring in one weekly view
Figo is competitor monitoring software for marketing teams, agencies and small businesses. It brings public signals from search rankings, estimated traffic, website pages, blog posts, Google Ads, Meta ads, TikTok ads, social posts, reviews and AI answers into one competitor view.
The product checks monitored competitors on a weekly schedule and turns the observed changes into a plain-English Monday briefing. Reports link claims to evidence and can distinguish measured public-source findings from estimates or model-judged interpretations, helping teams decide whether a competitor's activity warrants a response.
Core monitoring features
Pages and blog monitoring
Detect new and changed website pages and blog posts from the competitor's public site, including page-level evidence and available publish-date information.
Paid advertising tracking
Track current Google Ads, Meta ads and TikTok ads, including creatives, start dates and destination pages where the source makes them available.
Social activity monitoring
Collect public Instagram, Facebook and Reddit activity, with monthly post counts and model-judged Reddit relevance where applicable.
AI visibility checks
Ask ChatGPT, Claude, Gemini and Perplexity the workspace's buyer questions each week, then show how often competitors and your business are named and which sources were cited.
Evidence-based briefings
Turn the week's evidence into a plain-English Monday briefing that explains what changed, why it may matter and what action to consider. Growth adds alerts for new ads or pages, while Agency adds client emails and branded reports.
Practical use cases
Prioritize a marketing team's weekly response
Review the Monday briefing to see which competitor pages, ads, keywords or social channels changed, then compare the evidence with your own marketing activity before assigning a response.
Find SEO and campaign opportunities
Use keyword gaps, competitor landing pages and ad destinations to identify topics or offers worth testing, without treating estimated traffic or long-running ads as proof of performance.
Prepare recurring agency reports
Set up separate client workspaces with competitor monitoring, Monday briefings and your logo on reports. The Agency plan supports up to 20 competitors across five client workspaces.
Keep a small business informed
Receive a concise weekly summary rather than manually checking multiple competitor sites, ad libraries and social profiles. Figo's small-business workflow is aimed at users who do not need an analyst to interpret every signal.
Investigate AI visibility gaps
Track whether AI assistants name competitors for recurring buyer questions and inspect the sources cited in answers where your business is absent.
Pros and Cons
Pros
- Combines search, website, advertising, social, review and AI-visibility signals in one monitoring workflow.
- Reports use linked evidence and separate measured findings from estimated or model-judged information.
- Weekly briefings summarize changes in plain language and can include a recommended action instead of requiring users to interpret raw tables.
- Supports distinct workflows for individual businesses, marketing teams and agencies, including client workspaces and branded reports on the Agency plan.
Cons
- Traffic is estimated rather than a competitor's measured analytics, and it becomes less reliable for very small sites.
- Figo cannot show private or offline marketing such as email, direct mail, partnerships, events or referrals, and public ad libraries can have country or platform gaps.
- AI answers vary between runs and countries; review indexes may lag live profiles, so individual observations need context.
FAQ
How often does Figo refresh competitor data?
Figo performs a full check of each competitor when it is added and then checks automatically each week. AI visibility questions are run every Monday, although the Starter plan runs them every two weeks.
What data does Figo monitor?
No account connections are required for the public-source monitoring described by Figo. It reads public search, website, ad-library, social, review and AI-answer data; private marketing activity such as email and referrals is not visible.
Why might the first report show a first look instead of changes?
A competitor needs two observations, at least five days apart, before Figo describes a change. Until then, the report is labeled a first look rather than claiming that something moved or stayed the same.
What are the main limitations of Figo's data?
Figo reports public marketing signals, not spend, revenue or campaign results. Traffic figures are estimates, review data can lag, ad libraries have country and platform gaps, and AI answers can vary by run and country.
What does the weekly briefing include?
The sample briefing shows a Monday report with evidence, interpretation and a recommended action for each competitor. Each number links to its supporting ad, page, keyword, review or AI-answer evidence in the app.
Quick Facts
- Category
- Competitor monitoring software
- Primary users
- Marketing teams, agencies and small businesses
- Monitoring cadence
- Full competitor check weekly; AI visibility runs vary by plan
- Public data sources
- Search, websites, ad libraries, social profiles, reviews and AI answers
- Plans
- Starter, Growth, Agency and custom Enterprise
- Billing
- Monthly in US dollars; no free plan; cancel any time
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