Channel attribution on one screen
Mochi groups visits into channel categories such as Organic, Direct, Social, Referral, Email, Paid and AI, and lets you switch views to referrer, UTM or keyword without leaving the dashboard card.
Mochi analytics
Mochi analytics is cookieless analytics software that ties traffic sources to Stripe revenue on a single dashboard. It is aimed at founders and small teams that want a compact view of which marketing brings paying customers.
Overview
Mochi analytics is a cookieless analytics product that focuses on one question: which marketing channels bring paying customers. It combines traffic attribution, revenue tracking and a compact reporting dashboard so founders and small teams can see what is working without opening multiple tools.
The product connects with Stripe for revenue attribution and also supports Google Search Console, GitHub, social mentions, CSV export and API access. The site positions Mochi as a single-page analytics view with custom goals, funnels, live visitor tracking and data retention included in its usage-based pricing.
Core features
Revenue tracking with Stripe
Connect Stripe to tie revenue back to the source that brought it, so you can compare traffic and money in the same view.
Traffic heatmap by day and hour
A visitor-by-hour heatmap in your timezone shows when traffic peaks, which helps with timing launches, posts and emails.
Funnels with step-by-step conversion
Define up to five steps in a funnel and inspect conversion between each step to find where people drop off.
At-a-glance reporting
The dashboard surfaces revenue, visitors, conversion rate, bounce and live online count together, with trends against the previous period.
Search, deploy and export tools
Connect Google Search Console, GitHub and social mention tracking, and export data through CSV or API when you need to move it elsewhere.
Common use cases
Solo founders who need a simple answer
See which channel earns revenue, then keep the reporting surface small enough that a solo founder can review it regularly.
Indie hackers shipping often
Pair releases with GitHub markers and watch whether traffic or revenue spikes line up with a commit or deploy.
Small teams that need a common view
Use one shared dashboard for the team’s traffic, funnel and revenue numbers instead of comparing separate analytics tools.
SaaS founders tracking paid conversions
Connect Stripe once and review which acquisition sources bring customers who actually pay, not just visitors.
Agencies and freelancers reporting to clients
Track client sites in one account and present a concise report that shows traffic, conversions and revenue attribution.
Pros and Cons
Pros
- Single dashboard for traffic, revenue and key engagement metrics.
- Cookieless tracking with bot traffic filtered out and AI crawlers tracked separately.
- Stripe revenue attribution is built into the core workflow.
- Useful add-ons for teams that care about search, commits and social mentions.
- Usage-based pricing with a free 14-day trial and no credit card required.
Cons
- The site does not provide deep documentation on every integration or workflow on the pages reviewed.
- Some features are listed with limited detail, so setup and output depth may need confirmation before adoption.
FAQ
How do you set up Mochi?
Mochi is set up with a single lightweight script. The site says you can drop it in and see the channels roll in, with a free 14-day trial and no card required.
What problem does Mochi solve?
Mochi is built to connect traffic with revenue, especially for teams that want channel and revenue attribution on one page instead of multiple dashboards.
What counts as an event?
The pricing page says Mochi tracks pageviews and goal completions as events, and bot traffic is filtered out and never billed.
What integrations and exports are available?
The pricing page lists integrations and outputs such as Stripe revenue tracking, Google Search Console, GitHub, CSV export, API access, and MCP access. The features page also mentions social mentions and additional revenue-tracking integrations.
Can I change or cancel my plan later?
The pricing page says you can upgrade, downgrade, or change event volume from your billing page. The site also says you can cancel anytime before the trial ends and pay $0.
Quick Facts
- Category
- Analytics
- Primary use
- Channel and revenue attribution
- Tracking model
- Cookieless
- Pricing
- Usage-based, from $6.99/month for up to 10k events/month
- Trial
- 14-day free trial, no credit card required
- Source domain
- mochianalytics.com
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