Search and AI visibility
Tracks rankings, queries, reviews, Google Business Profile activity, and visibility in ChatGPT, Gemini, Claude, and Grok alongside conventional search.
TruLata
TruLata is an AI marketing platform and managed marketing service for service businesses. It runs and measures search, advertising, content, outbound, and email workflows in one dashboard, including lead and job tracking.
AI marketing operations for service businesses
TruLata is an AI marketing platform and managed marketing service for service businesses. It combines search visibility, AI-search visibility, advertising, website content, outbound, and email workflows in one system, with a dashboard that shows what ran, what it cost, and what it produced.
The platform connects to a business's marketing and measurement accounts, establishes baselines and keywords, and runs selected work on a schedule. It also brings website leads, jobs, revenue, traffic, advertising activity, and attribution into a shared view. TruLata's team operates the included marketing workflows, while customers retain their accounts and data.
Core capabilities
Managed Google Ads
Runs Google Search campaigns, watches changes daily, reports spend and cost per lead, and blocks searches identified as unlikely to become work.
Lead ledger and attribution
Records website-form requests with their source and originating page, emails the team, and lets users mark which leads became jobs.
Scheduled content
Researches, drafts, and publishes website articles on a selected cadence; the content engine is included from the Launch plan upward.
Meta advertising
Supports Meta advertising in addition to search advertising, with Meta ads management included in the Growth plan and higher tiers.
Outbound and social workflows
The higher Command tier adds weekly prospect sourcing, review-first outreach, logged sends, social media management, and a full marketing team running the program.
Practical use cases
Local lead generation
A local contractor can monitor search and AI-answer visibility, maintain its Google Business Profile, run Google Ads, and review which website requests became jobs.
Marketing without an in-house hire
A small business owner who cannot manage marketing every week can use the managed workflows for scheduled content, daily ad checks, follow-up email, and reporting without operating each channel personally.
Team oversight and attribution
A marketing manager can use the shared dashboard to review spend, lead sources, jobs, revenue, and work completed across the program rather than collecting separate platform reports.
Scaling across locations and channels
A multi-location or national service brand can use the same reporting model across markets, while higher tiers add Meta advertising, outbound prospecting, social publishing, and a broader managed team.
Pros and Cons
Pros
- Combines marketing execution and reporting instead of providing only analytics.
- Tracks website-form leads directly and supports source attribution and job-status updates.
- Offers managed Google Ads and search visibility workflows, with AI-search visibility measurement across several named assistants.
- Uses a single dashboard with freshness indicators for leads, jobs, revenue, and connected platform data.
- Plans are month to month, with no setup fee and no usage meter for included tier features.
Cons
- Some capabilities depend on the selected plan: content, Meta ads, outbound, and social management are tiered rather than included in every plan.
- Reporting is not uniformly real time: Google sources can lag, and Search Console data may be two to three days behind.
- The product is designed around connected accounts and a managed-service model, so customers must grant access during setup.
FAQ
How is TruLata set up?
TruLata's team connects the accounts during setup. Customers provide manager invitations from their own Google Analytics, Search Console, Ads, and Business Profile consoles; the team also links the CRM, Stripe, booking platform, email campaign platform, and website forms using access granted during setup. The site says the accounts are connected in the first week and no account password is requested.
Is TruLata only a dashboard?
The product combines execution and reporting. Search, advertising, content, outbound, and email workflows run on schedules, while the dashboard reports activity, costs, leads, jobs, and revenue in one place.
How does TruLata count leads and jobs?
Leads from website forms are recorded when they arrive and emailed to the team. Phone leads count where the CRM records them, and a compatible call-tracking platform can be connected during setup. Users can mark when a lead becomes a job.
How current are the reports?
The dashboard shows the freshness of its data. Leads, jobs, and revenue are live; Google Ads and Analytics can lag by a few hours; and Search Console data can be two to three days behind. The system displays the age or last-pull status of the data.
What plans and pricing does TruLata offer?
The published plans are month to month with no setup fee. Starter is listed at $400 per month, Launch at $650, and Growth at $1,200; Command is scoped per engagement. An annual commitment receives a 20% discount on the monthly price.
Quick Facts
- Category
- AI marketing platform
- Primary users
- Service businesses and marketing teams
- Main channels
- Search, AI search, Google Ads, Meta ads, content, outbound, email, social, and reviews
- Account model
- Managed workflows with a shared reporting dashboard
- Published plans
- Starter $400/month, Launch $650/month, Growth $1,200/month; Command is scoped per engagement
- Source domain
- trulata.com
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