Style references
Guide the model with one or more reference images to influence style, palette, texture, and composition without having to describe every visual detail in text.
Krea 2
Krea 2 is Krea AI's in-house AI image foundation model for generating expressive images with style control, moodboards, and reference-based creative direction. It is aimed at creators and teams that need faster visual exploration for campaigns, product concepts, editorial work, and other image-generation workflows.
Overview
Krea 2 is Krea AI's in-house AI image foundation model for generating expressive images with aesthetic diversity and style control. The product page presents it as a model built to understand visual taste, not just text prompts, and to help creators shape outputs with references and moodboards.
The model is positioned for creative workflows where direction matters: campaign concepts, product imagery, editorial art direction, brand exploration, and fast iteration. Krea also says the model is built from scratch and that outputs can be generated in 15 seconds or less on the product page.
Features
Moodboards
Curate a collection of images to express broader visual direction when a single reference is not enough for the look you want.
Aesthetic diversity
Generate images with an emphasis on aesthetic variety rather than repeating the same interpretation for every prompt.
Creativity control
Adjust the model's creative interpretation to add more depth, richness, or restraint depending on the direction you want to explore.
API access
Use the API with partner access through Fal, Comfy, Runware, and support for Nous Research's Hermes, with docs also mentioning Claude, OpenClaw, and Codex support.
Model variants
Choose between Medium and Large variants depending on whether you want faster, more stable generations or a larger model with a rawer, more textured output style.
Use Cases
Marketing and brand concepting
Develop campaign directions, product mockups, and brand visual explorations where the team needs multiple looks before settling on a final concept.
Editorial and art direction
Generate editorial-style imagery or art direction studies that need a specific mood, palette, or texture rather than a generic prompt response.
Game and entertainment concepts
Explore character, environment, or concept art directions for games and entertainment projects, especially when early ideas are still fluid.
Business visual exploration
Build on-brand visuals faster by using references and moodboards to test several creative directions before production work begins.
API-driven generation
Use the API to integrate Krea 2 into automated or partner-based workflows when teams want direct model access rather than only the web experience.
Pros and Cons
Pros
- Supports style references and moodboards, which gives users more guidance than text-only prompting.
- Focuses on aesthetic diversity and visual taste rather than repeating one narrow interpretation.
- Positions creative control as a core part of the model, including a tunable creativity parameter in the API launch material.
- Can be used for a range of creative scenarios, from product concepts to editorial and entertainment visuals.
- Krea says outputs can be generated in 15 seconds or less on the product page, helping preserve creative momentum.
Cons
- The public product page provides limited setup, onboarding, and team workflow detail for the web product itself.
- The source material does not list platform support, integrations, or file workflow specifics for the main Krea 2 page.
- The page emphasizes creative control and variation, so users looking for a tightly constrained or fully deterministic image workflow may need to evaluate fit in practice.
FAQ
What is Krea 2?
Krea 2 is Krea AI's in-house AI image foundation model for generating expressive images with stronger aesthetic diversity, style references, moodboards, and creative control.
How is Krea 2 different from other AI image generators?
Krea 2 is built around visual taste and style control. Instead of depending only on longer prompts, creators can guide outputs with moodboards and style references.
What can creative teams use Krea 2 for?
Creative teams can use Krea 2 for campaign concepts, product imagery, brand exploration, editorial art direction, game and entertainment concepts, and fast visual iteration.
Can Krea 2 use moodboards and style references?
Yes. Krea 2 is designed to work with moodboards and style references, letting users guide the model toward a specific visual language, palette, texture, or composition style.
When was Krea 2 announced?
Krea 2 was announced on May 12, 2026 as Krea AI's first foundation image model built completely from scratch.
Quick Facts
- Category
- AI image generation
- Product
- Krea 2
- Company
- Krea AI
- Source domain
- krea.ai
- Primary workflow
- Style references and moodboards for image generation
- Model variants
- Medium and Large (API launch post)
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