One platform for multiple email types
Send product, marketing, and transactional email from one system instead of splitting communication across separate tools.
Loops
Loops is email marketing software for SaaS teams that sends marketing, lifecycle, and transactional email from one product. It offers contact-based pricing, a free plan to start, and integrations for syncing contacts and triggering workflows.
Overview
Loops is email marketing software for SaaS teams that combines marketing, lifecycle, and transactional email in one product. The site positions it as a single place to send product email, marketing email, and transactional email from early-stage products through larger teams.
The product centers on contact data, events, and workflows. Teams can sync contacts from external systems, trigger emails from product activity or external events, build sequences with timers and branches, and use segments and filters to keep messages tied to user behavior and account status.
Core capabilities
Workflow builder with triggers and branching
Build email sequences that start from contact changes or external events, then add emails, timers, audience filters, branches, and experiments as needed.
Segmentation based on product and engagement data
Create and reuse segments from contact properties and engagement so campaigns and workflows stay aligned with product data.
Data model built around contacts and events
Use the contacts, contact properties, events, and event properties model to connect app activity with messaging and track outcomes.
Integration and sync options
Connect Loops with tools such as Stripe, Supabase, Clerk, PostHog, Segment, Webflow, Framer, Zapier, and Make to sync contacts or trigger email flows.
Template import support
Import custom MJML templates from Emailify or Email Love if you already have a template system in place.
Common ways teams use Loops
Onboarding and activation email flows
Use workflow triggers tied to signup or other app events to send onboarding sequences, timed follow-ups, and activation nudges from the same system that holds your contact data.
Lifecycle messaging from product events
Sync customers from billing or product systems such as Stripe or Supabase and send automated lifecycle messages when customer state changes.
Segmented marketing campaigns
Build and reuse audience segments from properties and engagement to send targeted campaigns to users who match specific criteria.
Transactional and auth email delivery
Send transactional and authentication-related email through integrations, webhooks, or the API instead of maintaining separate sending tools.
Team-based email operations
Add teammates to the same account without per-seat fees and use shared workflows, templates, and contacts to collaborate on email operations.
Pros and Cons
Pros
- Combines marketing, lifecycle, and transactional email in a single product.
- Includes a workflow builder with triggers, timers, branching, audience filters, and experiments.
- Offers integration paths through the API, incoming webhooks, Zapier, Make, and a range of product and CRM tools.
- Does not charge separately for team seats.
- Free plan available to start without a credit card.
Cons
- The public site does not provide a detailed feature-by-feature comparison or exhaustive product limits on the pages reviewed.
- Pricing is contact-based, so teams need to estimate subscriber growth to understand plan cost.
FAQ
How does Loops pricing work?
Loops pricing is based on subscribed contacts synced to Loops. Paid plans include transactional email sending at no additional charge, while the free plan includes a monthly send allowance for getting started.
What counts as a subscriber?
A subscribed contact is an email address marked as subscribed. Loops lets you view subscribed and unsubscribed contacts separately on the Audience page.
What is included on the free plan?
The free plan includes up to 1,000 stored subscribed contacts, up to 4,000 sends per month, and a small "Powered by Loops" footer in emails. Additional stored contacts are not charged on the free plan.
Does Loops charge for team members?
No. Loops does not charge separately for team seats, so you can invite teammates without adding a per-seat fee.
What kinds of automations can you build in Loops?
Loops supports building workflows from triggers such as contact added, contact updated, contact added to list, and event received. Workflows can include emails, timers, audience filters, branches, and experiments.
Quick Facts
- Category
- Email marketing software
- Primary users
- SaaS teams
- Pricing model
- Contact-based pricing
- Free plan
- Available
- Workflow triggers
- Contact added, contact updated, contact added to list, event received
- Website
- loops.so
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