Bullseye board workflow
The board organizes all 19 traction channels into outer, middle, and inner rings so you can rank them, narrow to your real bets, and keep each project separate.
Traction
Traction is a marketing workflow tool that helps founders map 19 traction channels, run experiments, and track which channel is actually working. It also includes directory submission support, a DR Checker, and AI-assisted planning on paid projects.
What Traction does
Traction is a marketing workflow tool built around the Bullseye framework. It helps founders and small teams map the 19 traction channels, pick a small set of channels to test, and keep the experiments and results tied to those channels instead of spread across separate tools.
The product combines a board, a tactics library, experiment tracking, directory submission support, and a DR Checker. The site positions it for any business with a website, including SaaS, local businesses, ecommerce, agencies, and content sites, with the main goal of reducing guesswork about which marketing channel is actually working.
Core capabilities
AI co-pilot tools
AI can draft a first pass at the traction map from your product description, then help sharpen tactics, autofill experiment plans, suggest the next test, research channels, and find relevant events.
Tactics and experiment planning
The tactics library contains 900+ actionable tactics with steps, cost, timeframe, and channel labels, and each tactic can be turned into a cheap, time-boxed experiment.
Experiment tracking
Traction tracks hypotheses, metrics, and verdicts such as win, kill, or continue, while keeping learnings attached to the channel and connected to the board.
Directory database and autofill
The directory workflow includes a database of more than 1,500 sites, filterable by category and backlink type, plus autofill for directory forms in the Chrome extension.
DR and backlink monitoring
The DR Checker page says it can track Domain Rating weekly and, on Pro, monitor weekly backlinks plus referring domains and compare up to 3 competitors.
Practical ways to use Traction
Choosing a first marketing channel
A founder can use the board to place all 19 channels on a single map, choose the three strongest candidates, and turn that shortlist into weekly experiments instead of trying every channel at once.
Running low-cost channel tests
A team can use the tactics library and experiment tracker to turn a marketing idea into a hypothesis, set a metric and budget, and record whether the test should be won, killed, or continued.
Submitting to directories for backlinks
A website owner can browse the directory database, filter for high-DR or free dofollow listings, and submit or autofill forms as part of a backlink campaign.
Reviewing growth against revenue
A site owner can connect Stripe and review the growth curve next to the tactics and experiments that were run, using dated revenue history rather than a vague sense of progress.
Planning with AI assistance
A Pro user can ask the AI tools to generate tactics, research channels, or find relevant events for a niche product, then use those outputs as inputs to the board and experiments.
Pros and Cons
Pros
- Covers the full Bullseye workflow from channel mapping to testing and review.
- Includes a substantial tactics library with concrete details such as cost and timeframe.
- Supports directory submission work with a large tracked database, backlink information, and autofill.
- Connects revenue tracking to the experiments and tactics that were run, helping users review what moved the curve.
- Offers one-time credits for lifetime access on a per-website basis rather than a recurring subscription.
Cons
- The free tier has limits on project count and directory autofill, and Pro is needed for the full directory database and AI features.
- The source material does not show integration details beyond the Stripe connection for revenue tracking and the Chrome extension for directory autofill.
- Some directory listings still require manual submission, which is why the site offers a separate done-for-you service.
FAQ
What is included in the free version versus Pro?
Yes. The pricing page says free accounts can create up to 3 projects and include the Bullseye Board method, 19 channel playbooks, the experiment tracker, a weekly 50% rule time logger, 400/900+ tactics, a browser-extension autofill flow for 5 directory forms per project, and the DR Checker with tracking. Pro unlocks the full tactics library, all directory database access, unlimited autofill, AI features, and unlimited projects for one website after redeeming a credit.
How does the credit system work?
A credit is one website. Redeeming a credit on a project permanently unlocks Pro features for that site, with no subscription and no recurring fee.
What does the product help you do day to day?
The site says the board, tactics, playbooks, experiment tracker, and DR Checker are available free, while Pro adds AI channel research, AI tactic generation, AI event finding, full directory database access, and unlimited autofill in the Chrome extension.
Is there a done-for-you submission service?
The pricing page describes a one-time Done-For-You service for $299 per project. The team manually submits to 50 directories that cannot be auto-submitted, with a 4-6 day turnaround and unique descriptions per directory.
How many projects can I manage?
Free accounts can create up to 3 projects. The pricing page says redeeming a credit lifts the 3-project cap for that website, and Pro unlocks unlimited projects overall.
Quick Facts
- Category
- Marketing workflow tool
- Primary framework
- Bullseye method for 19 traction channels
- Platform
- Web app with a Chrome extension for directory autofill
- Pricing model
- Free tier plus one-time credits for lifetime access per website
- Notable data set
- 1,500+ tracked directories
- Website
- onlytraction.com
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