Multiple trigger sources
Create rules from weather conditions, live sports scores, ad metrics, or webhook data, and combine conditions with AND/OR logic for more precise triggers.
AdTrigger
AdTrigger automates Google Ads and Meta Ads campaigns based on weather, live sports, performance metrics, or custom webhooks. It is aimed at marketers and agencies that want rule-based campaign changes without constant manual monitoring.
Overview
AdTrigger is an automation platform for ad campaigns that reacts to real-world conditions and campaign data. It connects to Google Ads and Meta Ads, then uses rules based on weather, live sports, performance metrics, or custom webhooks to pause, enable, or adjust advertising automatically.
The product is built for advertisers who want campaign changes to follow external signals without constant manual monitoring. Its pages emphasize scheduled rule checks, execution logs, budget safeguards, and the ability to manage multiple account levels from a single dashboard.
Core capabilities
Automated ad actions
Pause campaigns, enable ad groups or ads, or change budgets automatically. Budget edits can use percentage or fixed-amount changes with min/max safeguards and auto-revert.
Granular account control
Connect Google Ads or Meta Ads accounts through secure OAuth, then manage campaigns, ad groups, ad sets, and individual ads from one dashboard.
Audit trail and analytics
Review execution history, trigger reasons, and success rates through logged actions and analytics so campaign changes are auditable.
Notifications and digests
Receive real-time email alerts when rules fire or errors occur, plus configurable daily and weekly digests for lighter monitoring.
Scheduled rule evaluation
Use weather, sports, ad metrics, or webhooks as inputs across a schedule-based evaluation system that reacts when conditions are met.
Practical use cases
Weather-based campaign shifts
Retailers can turn on or pause product campaigns when weather changes make a category more relevant, such as winter gear in cold temperatures or ice cream promotions on hot, sunny days.
Live sports timing
Brands and local businesses can run or pause ads around live games, for example enabling fan merchandise or food delivery promotions while a match is in progress.
Performance-based budget control
Marketers can protect return on ad spend by pausing underperforming campaigns, reducing budget when CPA rises, or increasing spend on campaigns that meet performance targets.
Custom data triggers
Teams can use their own data from a webhook, such as inventory or stock levels, to pause ads when products are low or re-enable them when conditions recover.
Multi-account management
Agencies and multi-account advertisers can apply the same rule logic across several accounts while keeping an audit trail of what changed and why.
Pros and Cons
Pros
- Supports several trigger types, including weather, live sports, ad performance metrics, and custom webhooks.
- Can act at different levels, including campaigns, ad groups, ad sets, and individual ads.
- Includes budget safeguards such as min/max caps and auto-revert for budget changes.
- Provides execution logs and audit trails so automated actions can be reviewed after they run.
- Offers secure OAuth connections and says credentials are not stored.
Cons
- The public site does not provide pricing details, and the pricing page currently returns a not found page.
- The documented ad network coverage is centered on Google Ads and Meta Ads, so broader channel support is not shown in the source.
FAQ
How does setup work?
AdTrigger connects to Google Ads and Meta Ads through secure OAuth. You then set a rule using a weather signal, live sports data, ad performance metrics, or a custom webhook, choose an action such as pause, enable, or budget adjustment, and let the system evaluate it on a schedule.
Who is AdTrigger for?
The source material shows use cases for marketers, agencies, local businesses, and e-commerce teams. It appears best suited to advertisers who want rules tied to external conditions or campaign metrics rather than manual daily checks.
What actions can a rule take?
Rules can pause, enable, or adjust budgets. The pages also describe auto-revert on some budget changes, execution logs, and alerts when rules fire or errors occur.
What data sources does it support?
AdTrigger is designed around Google Ads and Meta Ads, with examples covering campaigns, ad groups, ad sets, and individual ads. The source also references custom webhooks for bringing in your own data.
How much does it cost?
The public site does not show pricing details because the pricing page currently returns a not found page. The homepage says there is a free start with no credit card required.
Quick Facts
- Category
- Ad automation
- Platforms
- Google Ads, Meta Ads
- Inputs
- Weather, sports data, ad metrics, webhooks
- Workflow
- Connect account, define rule, choose action, monitor logs
- Pricing
- Free start mentioned; public pricing page not available
- Source domain
- adtrigger.io
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