API-driven company setup
Partners can call a single endpoint to start formation by sending the entity type, state, and founder details. doola returns an order ID to track the request.
doola
doola’s Business Formation API lets partner platforms embed U.S. company formation and compliance workflows with a white-label API flow. It supports global founders, returns order IDs and webhook updates, and connects formation with EIN, registered agent, taxes, and annual filings.
Overview
doola's Business Formation API is a partner-facing business formation and compliance platform for adding company setup to another product. The page positions it as a single API that can take a request from entity formation through federal taxes, while keeping the partner's own brand and customer journey in place.
The documented flow begins with a `POST /v1/companies` request that includes entity type, state, and founder details. doola returns an order ID, then sends status webhooks as the filing progresses from formation to registered agent assignment, EIN registration, and completion. The source also says doola's team handles parts of the process that are not yet a clean API call, so the coverage extends beyond the automated endpoint when needed.
Core capabilities
Webhook-based progress updates
The workflow is built to send status webhooks as work moves from filing to completion, so partner platforms can update users without manual follow-up.
End-to-end formation and compliance lifecycle
The page describes coverage from formation through federal taxes, including formation docs, registered agent, EIN, taxes, and annual filings.
White-label partner experience
The experience is positioned as white-label, letting partners keep their own brand, funnel, and checkout while doola handles the back-end work.
International founder support
The product is described as built for global founders, with support in 175+ countries and no SSN required.
Human-assisted processing where needed
The site says doola's team handles the parts that are not a clean API call yet, which helps cover steps that need direct human execution.
Where it fits
Embedded formation checkout
A platform can expose company formation inside its own onboarding flow, using doola as the back-end service while keeping the customer experience on-brand.
Automated status tracking
A builder can initiate formation from a product workflow, then use webhook updates to show users when filing, registered agent assignment, or EIN registration changes status.
International founder onboarding
A platform serving founders outside the U.S. can use the API to support international users across 175+ countries without requiring an SSN in the flow described on the page.
Formation plus compliance follow-through
A company that needs more than formation alone can route users into a service path that includes EIN, registered agent, taxes, and annual filings.
Hybrid API and operations workflow
A product team that wants a faster launch can rely on doola's engineering support and human-assisted processing for pieces that are not fully automated yet.
Pros and Cons
Pros
- Single API flow for company formation requests.
- Status webhooks support progress tracking through the formation lifecycle.
- White-label setup lets partners keep their own brand and checkout.
- Supports founders in 175+ countries and does not require an SSN according to the source.
- Covers formation, EIN, registered agent, taxes, and annual filings in one service relationship.
Cons
- The source does not provide a full public integration catalog or technical reference in the collected text.
- Some parts of the workflow are handled directly by doola's team rather than entirely through API calls.
- Pricing is quote-based for volume, so buyers need to book a call instead of comparing fully published plan details.
FAQ
How does the company formation API work?
The source shows an API flow that starts with `POST /v1/companies`, where you send entity type, state, and founder details. doola returns an order ID, then sends status updates through webhooks as the formation progresses and paperwork is completed programmatically.
Who is this API designed for?
The page says the API is built for global founders and supports users in 175+ countries, with no SSN required. The process is described as white-label, so the partner platform keeps its own brand, funnel, and checkout.
How is the API priced?
The pricing page shows custom pricing starting at $149 per entity, with volume discounts. The site also says pricing covers formation, EIN, and registered agent, and that partners should book a call for a quote based on volume.
What outputs or services can users expect?
The source explicitly mentions formation, EIN, registered agent, taxes, annual filings, and federal taxes in its lifecycle and service descriptions. It also notes that some pieces that are not a clean API call are handled directly by doola's team.
What integrations are supported?
The page presents engineering support and easy-to-integrate APIs, but it does not publish a full public integration list on the provided source. It does show examples of platforms using or partnering with doola, including Replit, Claude, ChatGPT, Lovable, Perplexity, and Vercel.
Quick Facts
- Category
- Business formation API
- Platform type
- Partner API / embedded service
- Primary users
- Platforms and founders
- Source domain
- doola.com
- Workflow
- `POST /v1/companies` → order ID → status webhooks
- Pricing
- Custom pricing starting at $149 per entity
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