Product analytics
Track user behavior across the journey from first visit to transactions onchain, with unified event tracking for crypto apps.
Formo
Formo is an analytics and attribution platform for DeFi and onchain apps. It helps crypto product, marketing, and data teams track user behavior, measure campaign performance, and build wallet-based audiences.
What Formo does
Formo is an analytics and attribution platform for DeFi and other onchain apps. It is built to help crypto teams understand how users move from acquisition to onchain activity, then turn those signals into decisions around growth, retention, and revenue.
The product brings together product analytics, wallet intelligence, attribution, and form-building tools in one stack. The site emphasizes a lightweight tracking setup, real-time insights, and unified views of user behavior so product, marketing, and data teams can work from the same source of truth.
Core capabilities
Onchain attribution
Measure channel and campaign performance on volume, revenue, retention, CAC, LTV, and churn to connect growth work to outcomes.
Wallet intelligence
Turn fragmented wallet data into profiles, labels, and DeFi-native segments so teams can build targeted audiences.
Reporting and alerts
Create custom reports, dashboards, charts, and real-time alerts for internal analysis and ongoing monitoring.
Token-gated forms
Use token-gated forms with social verification and brand customization for community signup and waitlist workflows.
AI and developer access
Query and connect data with Ask AI, MCP, and API-based workflows, with richer access on higher tiers.
Common ways teams use Formo
Growth and attribution analysis
Measure how users move from acquisition channels to transactions, then compare CAC, LTV, revenue, and churn across campaigns.
Product and retention analysis
Identify which features, touchpoints, and cohorts lead to retention so product teams can focus on behavior that drives loyalty.
Audience segmentation
Build wallet-based audiences from onchain activity and labels to target high-value users or prospects more precisely.
Community and waitlist capture
Create token-gated forms and waitlists for community enrollment, social verification, and branded intake flows.
Operational reporting
Monitor prospects and key events with alerts, dashboards, and charts that help teams respond to changes in real time.
Pros and Cons
Pros
- Covers analytics, attribution, wallet intelligence, and forms in one product.
- Supports crypto-specific workflows such as onchain event tracking and wallet-based segmentation.
- Offers real-time dashboards, funnels, cohorts, alerts, and custom charting.
- Provides a free tier plus a 14-day free trial on paid plans.
- Includes team-oriented features such as shared reporting and workspace seats.
Cons
- The public pages only clearly support a subset of feature details, so buyers may need a demo to confirm exact integrations and workflow depth.
- Some advanced capabilities are gated to higher plans, including MCP and API access, more MAUs, and enterprise support.
FAQ
Who is Formo for?
Formo is designed for crypto and DeFi teams that want product analytics, attribution, and wallet intelligence in one platform. The site highlights product, marketing, and data teams as the main users.
How does setup work?
The analytics page says Formo can capture the full user journey with just one line of code and show key metrics in real time through custom reporting and automated dashboards.
Does Formo have a free plan or trial?
The pricing page shows a free tier, a 14-day free trial on paid plans, and paid Growth, Scale, and Enterprise options. The free plan is limited to smaller usage, while higher tiers add more MAUs, analytics features, and API or support options.
What can teams do with Formo?
Formo combines product analytics, onchain attribution, wallet intelligence, token-gated forms, charting, alerts, and AI-assisted querying. The exact toolset available depends on the plan.
Quick Facts
- Category
- Analytics and attribution for DeFi apps
- Primary users
- Product, marketing, and data teams
- Website
- formo.so
- Pricing model
- Free tier, trial, and paid usage-based plans
- Deployment focus
- Onchain apps and crypto products
- Notable workflow
- Track the full user journey from first visit to onchain transactions
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