Real campaign setup
Build campaigns with the same structure used in a live ad account, including goal, budget, bids, targeting, and ads, so practice reflects the real setup process.
Loop
Loop is an AI-coached paid media simulator for building and testing Google Ads campaigns in a sandbox. It helps founders, agencies, and in-house marketers practice with simulated budget and review scored feedback before using real spend.
What Loop is
Loop is an AI-coached paid media simulator for learning Google Ads by doing, not by spending real budget. It lets users build campaigns in a sandbox, run them through a live auction simulation, and review scored feedback after each simulated week.
The product is centered on a campaign workflow that mirrors a real ad account: users build a campaign, run it, inspect the results, and make improvements over time. The site positions Loop for solo founders, agencies, and in-house marketers who want to practice, train, or audit paid media work before risk reaches a live account.
Core product capabilities
Weekly live auction simulation
Run a campaign through a simulated week of auction activity and receive scored results rather than static theory or slide-based exercises.
Scored feedback and diagnostics
Review a Quality Score, five dimension scores, diagnosis, top fixes, and projections after each run to see what changed and why.
AI coaching with campaign context
Use ARIA, the built-in AI coach, to ask questions about paid media concepts and get explanations grounded in your campaign and results.
Read-only account auditing
Use VERA to audit a real Google Ads account and receive a prioritized, read-only report without the tool touching the live account.
Progressive learning path
Track week-over-week progress across a 12-week journey, with change attribution and performance data that accumulates as the campaign gathers signal.
Practical ways to use Loop
Practice before launching a first campaign
Founders can rehearse a first campaign in a sandbox before spending real money, using the same basic structure they would in a live account.
Onboard new paid media buyers
Agencies can train new media buyers on setup, pacing, bidding, and Quality Score without putting a client budget at risk.
Pressure-test campaign strategy
In-house marketers can test a strategy, compare results week by week, and make adjustments before pushing changes into a live account.
Review a live Google Ads account
After a campaign is live, teams can use VERA to audit a Google Ads account and review the findings in read-only form.
Learn paid media concepts in context
Marketers who want a guided learning path can use the ARIA coach and weekly simulation loop to study concepts in context rather than in isolation.
Pros and Cons
Pros
- Lets users practice with simulated budget instead of real spend.
- Combines campaign building, simulation, scoring, and coaching in one workflow.
- Provides structured feedback after each run, including a Quality Score and top fixes.
- Offers a free starting tier with no credit card required and no ad account required.
- Includes a separate audit mode for reviewing real Google Ads accounts without changing them.
Cons
- The source only confirms Google Ads is live today; Meta Ads is listed as coming next and LinkedIn Ads as coming soon.
- Pricing details are shown by tier, but the page does not explain every limit or whether team/admin features are included.
- VERA is described as a read-only auditor for real Google Ads accounts, but the source does not describe the full audit scope or output format in detail.
FAQ
What does Loop do?
Loop is a paid media training tool that lets you build real Google Ads campaigns in a sandbox and run them through a live auction simulation. It is positioned as a way to practice with zero budget on the line.
Which ad platforms are supported?
The source explicitly shows Google Ads Simulator as live, with Meta Ads Simulator listed as coming next and LinkedIn Ads Simulator listed as coming soon.
Do I need a credit card or an ad account to start?
No. The page says you can get started for free, with no credit card required, no trial expiry, and no ad account required.
Is Loop free or paid?
Yes. The pricing page shows a free plan and paid plans, with budget and feature access increasing by tier. The page does not provide a full enterprise sales flow or custom pricing details.
How does the practice workflow work?
Loop is built around a campaign workflow: build a campaign, run a simulated week, review the score and top fixes, then repeat to improve over a 12-week journey.
Quick Facts
- Category
- AI-coached paid media simulator
- Primary platform
- Google Ads
- Other platforms mentioned
- Meta Ads coming next; LinkedIn Ads coming soon
- Pricing entry point
- Free to start
- Account requirement
- No ad account required to begin
- Website
- loop.ads.expert
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