Octolens is an AI social listening tool that tracks brand and competitor mentions across social, community, and content platforms. It helps B2B teams filter noise and route relevant conversations into Slack, email, webhooks, APIs, or MCP workflows.
Octolens is an AI social listening tool for monitoring brand and competitor mentions across social, community, and content platforms. It is built to help B2B software teams reduce noise, identify relevant conversations, and route useful mentions into the tools they already use.
The product combines keyword tracking with AI relevance scoring, sentiment analysis, intent tags, and delivery options such as Slack, Email, webhooks, API, and MCP. The site positions it for founders, marketing teams, developer relations, and AI-agent workflows, with pricing plans that include a free trial and paid tiers for different monitoring volumes.
Octolens monitors a broad set of social, community, and content sources, including Reddit, X, LinkedIn, GitHub, Hacker News, YouTube, Stack Overflow, newsletters, podcasts, news, and the web. The pricing and FAQ pages both emphasize that new sources are added over time.
Mentions are scored and tagged so users can focus on the items that matter. The site describes relevance scoring, sentiment analysis, intent tagging, and language analysis, with alerts configurable by relevance level.
Users can choose how and where notifications arrive, including Slack, Email, webhooks, API, and MCP. The home page shows examples of routing mentions into tools like Linear, Attio, Slack, and databases.
The pricing page lists API access, webhooks, and an MCP server on every plan, so automation and custom integrations are not reserved for enterprise tiers. The homepage also shows structured JSON-style mention data.
The pricing table includes hourly refresh on Pro and real-time refresh on Scale, which indicates different update cadences by plan. This supports both periodic review and faster monitoring needs.
Enterprise includes multiple workspaces, unlimited mentions, unlimited keywords, and custom AI agents. This is positioned for teams that need broader monitoring and custom operational setup.
Marketing teams can watch brand health, competitor mentions, and campaign reactions in one place. The marketing page highlights use cases such as tracking when sentiment changes, comparing competitors, and seeing how a campaign or rebrand shows up in public discussion.
Founders can use Octolens to catch product issues and customer feedback early, especially when the signal appears in public threads rather than in direct support channels. The founders page emphasizes staying close to users while scaling and spotting opportunities or problems sooner.
Developer relations teams can monitor the places where developers ask questions or share opinions, then respond faster and correct misinformation before it spreads. The product page and DevRel page both emphasize Reddit, X, GitHub, Hacker News, and other developer communities.
Teams building AI or automation workflows can consume mention data through API, webhooks, or MCP. The site shows examples such as opening tickets, updating CRM records, adding mentions to a database, or querying mentions from AI tools.
Brands with high conversation volume can use multiple workspaces, unlimited mentions, and custom AI agents on Enterprise to organize monitoring across different products or brand lines. This is the clearest fit for larger monitoring setups on the pricing page.
Octolens is set up by choosing keywords, then configuring feeds and destinations such as Slack, Email, webhooks, API, or MCP. The home page says setup takes about 2 minutes, and the marketing page describes a 3-step flow from keywords to filtered feeds to delivery into your stack.
Yes. The product page and FAQ say Octolens can route mentions to Slack, Email, webhooks, API endpoints, or an MCP-compatible tool. The enterprise plan also includes multiple workspaces, while team seats are listed as unlimited across the pricing table.
Octolens outputs structured mention data and supports API access, webhooks, Slack alerts, Email alerts, CSV export, and an MCP server. The homepage also shows examples such as opening tickets, updating CRM records, or adding mentions to a database.
The FAQ says Octolens monitors platforms such as Reddit, X/Twitter, LinkedIn, GitHub, YouTube, Stack Overflow, Hacker News, DEV.to, Bluesky, newsletters, podcasts, news, and web sources, and the pricing table adds that the Scale plan also covers podcasts, news, web, and newsletters. The site also notes that more sources are added frequently.
The site says Octolens offers a 7-day free trial on the Pro plan with up to 1,000 mentions during the trial. It also says subscriptions can be cancelled at any time.
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