Brand Machine
Create a brand workspace that stores files, memory, skills, and connections for the agents that work on your account.
Spira AI is an AI content engine for social media that uses influencer agents to draft, publish, and refine posts across major platforms. It is aimed at founders, creators, SMBs, and agencies that want a more automated social workflow.
Spira AI is an AI content engine for social media built around autonomous influencer agents. The product is designed to import a brand, let agents learn from the brand and the platform environment, and then draft, publish, and refine content over time.
Across the site, Spira describes a workflow where you set up an agent, provide brand assets and publishing access, and let it generate social posts and short-form media for platforms such as TikTok, Instagram, YouTube, and X. The pricing page adds a Brand Machine workspace, model access, and a node-based workflow tool for post generation and scheduling.
Create a brand workspace that stores files, memory, skills, and connections for the agents that work on your account.
Run one or more influencer agents with their own look, voice, and memory to draft and publish content autonomously.
Use a node-based workflow tool to build generation and publishing flows for posts, images, and videos.
Generate posts and send them to TikTok, X, and LinkedIn from the same workflow.
Access image and video models from the product, including Seedance, GPT Image 2, and Nano Banana Pro where available on the plan.
Track account data analytics alongside autonomous publishing to review how content is performing.
A solo founder can set up an agent to keep posting while focusing on product work. The site explicitly frames Spira for builders who would rather ship code than create content.
A creator can use the system to turn trend signals into draft posts and short-form videos in their own voice. The homepage shows an agent identifying a trending video, drafting a response, and posting it after approval.
An SMB or local business can use the platform to keep accounts active and turn social into a customer acquisition channel. The site positions Spira for businesses that need social media to bring in customers.
An agency can manage multiple brands with separate influencer agents and workflows. The site says the product is suited to teams running many brands and mentions the ability to scale account operations by plan.
A marketing team can use the Brand Machine and workflow tool to organize files, memory, and publishing steps in one place. This fits teams that want an agentic setup rather than a standalone generator.
Yes. The pricing page says you can try Spira for free with no credit card required. The Free plan includes up to 50 credits and limited trial access to premium features such as Brand Machine, Influencer Agent, and premium models.
Credits are the main unit used for generation. The pricing page says different image, video, and agent actions consume credits based on model type, duration, resolution, and workflow settings. Subscription credits do not roll over between billing cycles.
Spira says you can upload brand assets such as your logo, product shots, reference videos, and slogan library. The product also says personas can stay consistent across posts by locking avatars to a reference face.
Publishing is described as live on TikTok, Instagram, YouTube, and X, with Facebook covered for trend intelligence. The site also says new platforms roll out continuously.
The site says you can cancel anytime, and cancellation stops the next renewal. Paid features and remaining credits stay available until the end of the current billing cycle, after which the account moves to Free.
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