Always-on visitor engagement
Clara engages website visitors, in-app users, or outbound prospects in live conversation so teams can respond when buying intent is highest.
Clara
Clara is an AI SDR platform that engages website visitors in real time, qualifies leads, and books meetings. It is designed to help sales and marketing teams convert inbound traffic without adding headcount.
Overview
Clara is an AI SDR platform that turns website traffic into sales conversations. It greets visitors in real time with a face-to-face video experience, qualifies leads, and books meetings so sales teams can capture demand without relying on manual follow-up.
The product is positioned for websites, landing pages, in-app experiences, and outbound campaigns. According to the site, teams can create an AI SDR, train it on pitch decks and product docs, and launch it quickly; pricing starts with a free Starter plan and scales to paid usage and custom Enterprise deployments.
Core capabilities
Real-time lead qualification
The AI SDR asks questions, evaluates interest, and filters prospects before handing them off to a sales team.
Personalized product walkthroughs
Clara adapts demos and explanations to the visitor's industry, role, and stated needs, rather than following a fixed script.
CRM and stack integration
The product can sync contacts and log calls into an existing CRM and tool stack, reducing manual follow-up work.
Trainable on company content
Users can upload pitch decks, sales scripts, product documents, and FAQs to train the AI SDR on company messaging.
Enterprise deployment options
The Enterprise plan adds custom avatars and voices, white-labeling, meeting participation, and Slack/Teams communication.
Common use cases
Convert website traffic into pipeline
Use Clara on a marketing site to answer interest at the moment a prospect is browsing, reducing the chance that high-intent visitors leave without engaging.
Pre-qualify inbound leads
Use the AI SDR to ask qualifying questions before a rep gets involved, helping teams focus on prospects that match the target profile.
Personalized product demos
Use Clara to deliver an interactive walkthrough that changes based on the visitor's role, industry, or needs, which is useful for product-led selling and complex offers.
Enterprise sales operations
Use the Enterprise plan when a team wants branded experiences, custom avatars or voices, or the ability to join meetings and communicate through Slack or Teams.
Repurpose existing sales content
Use the training workflow to load pitch decks, scripts, product documents, and FAQs so the AI SDR can speak with company-specific context.
Pros and Cons
Pros
- Engages visitors in real time with a face-to-face video AI SDR.
- Supports qualification, demos, and meeting booking in one workflow.
- Can be trained on existing sales materials such as scripts, docs, and FAQs.
- Offers a free entry plan plus a clearly published $299/month usage plan.
- Enterprise options include white-labeling, custom deployments, and security/compliance language.
Cons
- The site does not publish a full list of CRM or calendar integrations on the pages provided.
- Several product details are described at a high level, so buyers may need to contact sales for implementation specifics or enterprise requirements.
- The pricing page indicates usage-based overages on the paid plan, but it does not spell out every billing edge case in the provided copy.
FAQ
How does Clara pricing work?
Clara offers a free Starter plan, a $299/month Pay as you Go plan that includes 300 buyer conversations, and custom Enterprise pricing for higher-volume needs.
Is there a free plan?
Yes. The pricing page lists a free Starter plan with 10 buyer conversations per month included.
What happens if I exceed the included conversations?
The pricing page does not publish a detailed overage schedule beyond noting that the Pay as you Go plan charges $1 per buyer conversation after the included allotment.
What is included in Enterprise?
According to the site, Enterprise adds custom avatars and voices, white-labeled experiences, custom CRM and data integrations, meeting participation, Slack/Teams communication, self-hosting or dedicated deployments, and enterprise-grade security and compliance.
How is Clara set up?
The site says setup can be done in three steps: create the AI SDR, train it with pitch decks, scripts, product docs, and FAQs, then launch it on a website or landing page.
Quick Facts
- Category
- AI SDR / sales automation
- Website
- clarasdr.ai
- Primary workflow
- Qualify website visitors and book meetings
- Deployment surfaces
- Website, landing pages, in-app, outbound campaigns
- Pricing
- Free Starter, $299/month Pay as you Go, custom Enterprise
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