Ad saving and organization
Save ads from Meta Ad Library, TikTok, LinkedIn, YouTube Shorts, and Google Transparency Center, then organize them in folders, boards, tags, and ratings for later reference.
Foreplay
Foreplay is an ad workflow platform for saving creative inspiration, tracking competitors, analyzing ad performance, and sharing reports with teams or clients. It offers a 7-day free trial and paid plans for individuals, teams, agencies, and enterprise buyers.
Overview
Foreplay is a creative workflow platform for ad teams that combines inspiration saving, competitor research, creative analytics, briefing, and sharing in one place. The site positions it as a way to move from ad discovery to reporting without stitching together separate tools and spreadsheets.
Its core workflow covers saving ads from major ad libraries, searching a large community ad library, analyzing creative performance in Lens, and presenting results through shareable reports and briefs. The product is aimed at performance marketers, creative teams, and agencies that need to organize ad references, review results, and communicate around what is working.
Core capabilities
Discovery and inspiration search
Search the community library of over 200,000,000 saved ads and browse expert-curated swipe files to discover reference material faster.
Creative analytics and reporting
Use Lens to build segmented, white-labeled creative reports, compare performance by group, and share them through external links.
Competitor tracking with Spyder
Track competitors with Spyder, including competitor ad history, media mix analysis, creative tests, landing page insights, and top-performing hooks.
Briefing and production workflows
Turn research into production assets with briefs, storyboard tools, AI scene iterations, script generation, and asset collection.
Multi-channel access
Access the workflow across browser, mobile app, and API, with support for a Chrome extension and agent-friendly API access.
Common workflows
Build a reusable swipe file
Capture ads from Meta, TikTok, LinkedIn, or the browser extension, then save them into folders, boards, tags, and ratings so references stay organized for later review.
Find inspiration for new creative
Search the community library and expert swipe files to find examples, patterns, and ads that can guide creative direction for a campaign or brief.
Report on creative performance
Use Lens to segment results, compare reports, and share white-labeled views with clients or internal stakeholders when the team needs a clear read on what is driving performance.
Study competitors and market patterns
Use Spyder and discovery tools to monitor competitors, review ad history, and identify top hooks, tests, and trends in a market.
Turn research into production assets
Create briefs, storyboard assets, and script outputs from research so creatives can move from insight to production without scattering context across separate tools.
Pros and Cons
Pros
- Combines ad saving, research, analytics, and briefing in one workflow.
- Offers a free 7-day trial with no credit card required at signup on the pricing page.
- Pricing is flat-rate rather than tied to ad spend, and the site explicitly says there is no variable pricing based on ad spend.
- Supports team collaboration through shared links, white-label reports, comments, and multi-user plans.
- Provides multiple ways to source inspiration, including saved ads, the community library, and expert swipe files.
Cons
- Annual plans do not offer prorated refunds, according to the pricing FAQ.
- Some capabilities are still marked as coming soon on the pricing comparison page, including certain advanced creative and segmentation features.
- Foreplay’s most complete workflow spans multiple products, so teams may need to adopt more than one module to cover research, analytics, and production end to end.
FAQ
Is there a trial, and can I cancel before being charged?
Yes. The pricing page says trial users can cancel during the 7-day trial to opt out of auto-billing, and support is available during the trial by live chat and email.
What support is available?
Foreplay says support is available by live chat Monday to Friday from 9:00am to 5:00pm EST, and by email at [email protected]. The site also references help articles inside the software.
Are there usage limits?
The site states there are no usage limitations on any plan, and that users can save unlimited ads from Facebook Ad Library, TikTok Creative Center, and more.
Can teams use Foreplay together?
The product is built for teams and agencies. Pricing pages include multi-user plans, and the Enterprise option is positioned for large agencies and scaling brand organizations.
What kinds of outputs can Lens create?
Lens reports can be shared through customizable, white-labeled reports and external links, including password-protected links for secure sharing.
Quick Facts
- Category
- Ad workflow platform
- Primary use
- Save, analyze, organize, and share ad creative
- Platforms and sources
- Meta Ad Library, TikTok, LinkedIn, YouTube Shorts, and Google Transparency Center
- Teams
- Built for solo users, scaling teams, agencies, and enterprise accounts
- Pricing model
- Paid plans with a 7-day free trial; annual billing is discounted
- Website
- foreplay.co
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