Guided writing sessions
The coach asks questions about a rough thought, helps uncover the underlying story, and lays out an arc before the writer drafts the post.
thestory.run
thestory.run is an AI writing coach for LinkedIn that guides people from rough ideas to self-written posts through questions, story structure, and editorial suggestions. It also provides team calendars, campaigns, publishing coordination, and privacy controls for organisations.
LinkedIn writing coaching for individuals and teams
thestory.run is an AI-assisted LinkedIn writing coach for individuals and teams. Rather than generating a finished post, it starts with a rough thought and uses questions to help the writer find a specific story, clarify the point, and develop a draft in their own voice.
The product combines private writing work with team-level coordination. Writers keep their ideas, drafts, conversations, and planning data private, while organisations can use calendars, campaigns, activity, and shared wins to maintain a regular publishing rhythm. It supports LinkedIn publishing and includes organisation features such as SAML 2.0 single sign-on and data export.
Features
Reversible editorial guidance
After a draft is written, the coach identifies what carries the post and can suggest changes such as moving the opener. Changes can be applied and undone.
Ideas and campaign planning
An ideas board, Kanban board, calendar view, and team campaigns organize writing topics, publishing plans, and time-boxed themes.
Team coordination
The team calendar shows posting topics, channels, timing, coverage, and progress. A shared activity feed records relevant publishing, campaign, win, and membership updates.
Publishing and organisation controls
Writers can publish to LinkedIn, while the product also lists an API, SAML 2.0 single sign-on, and EU hosting among its capabilities.
Use cases
Developing a post from a rough idea
Use a guided session to turn an observation, decision, or work experience into a LinkedIn post with a clearer point and story arc.
Coordinating an employee posting programme
Use the ideas board, calendar, and campaigns to plan topics, assign publishing focus, and see whether the team is maintaining coverage without ranking individuals.
Writing within a privacy-conscious team
Keep personal drafts and coach conversations private while sharing only the metadata needed for campaign planning, publishing coordination, and team wins.
Maintaining a consistent publishing rhythm
Use the weekly to-do, reflections, saved ideas, and activity signals to maintain a regular writing habit when contributors have limited time.
Administering a larger organisation
Set up organisation-level access with SAML 2.0 SSO, use the API where appropriate, and export organisation data when administration requires it.
Pros and Cons
Pros
- Keeps the writer responsible for the post instead of producing a fully automated draft.
- Combines guided ideation, story structure, and reversible editorial suggestions in one workflow.
- Provides team planning and coordination without exposing private drafts or coach conversations.
- Includes the full feature set for teams of five or fewer and does not charge separately for seats, channels, or features on the paid model.
- Offers business-oriented controls including SAML 2.0 SSO, organisation data export, API access, and EU hosting.
Cons
- The workflow is deliberately coaching-led rather than one-click post generation, so it requires the user to contribute the underlying thought and write the draft.
- Pricing is session-based for organisations with six or more people, and the listed beta price may change with notice.
- The supplied product information focuses on LinkedIn; it does not establish support for a wider set of social networks.
FAQ
How does thestory.run help create a LinkedIn post?
It guides the writer from a rough thought through questions, a story arc, and a self-written draft. It can then suggest editorial changes, such as moving an opener, while keeping those changes reversible.
Does the AI write the LinkedIn post?
No. The product is designed to coach rather than generate the post. It asks questions, highlights strong lines, helps shape the story, and offers editorial suggestions after the writer has drafted.
What can teammates see?
Yes. Teams get an organisation with a calendar, campaigns, shared wins, activity, and a progress table for coordination. Ideas, drafts, coach conversations, intention profiles, Plans, goals, and check-ins remain private to each person.
How is thestory.run priced?
Teams of five or fewer can use the full product for free without a credit card or trial clock. From six people, pricing is based on coaching sessions at 1 euro per session plus tax during beta; users, channels, and features are not charged separately.
What platform and integration options are supported?
The product supports LinkedIn publishing, an API, SAML 2.0 single sign-on, and EU hosting according to its features page. The supplied evidence does not specify a broader list of social network integrations.
Quick Facts
- Category
- AI writing coach
- Primary platform
- Primary users
- Individuals, corporate influencers, and teams
- Core workflow
- Rough thought → coached conversation → self-written draft → editorial suggestions
- Free access
- Full product for teams of five or fewer
- Paid pricing
- From six people: 1 euro per coaching session plus tax during beta
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