Photo-to-content generation
Turn uploaded product photos into videos or images without starting from scratch. The home page and create page both emphasize photo-based generation as the main workflow.
Magic
Magic is a web-based AI tool for creating product videos and images from uploaded photos. It is aimed at e-commerce brands, creators, and marketers who need fast content for ads, social posts, and marketplace listings.
AI product video and image creation
Magic is a web-based AI tool for creating product videos and product images from uploaded photos. The homepage positions it as a way to make professional-looking marketing assets without filming, while the create page shows a workflow centered on templates, photo uploads, and generation.
The product is aimed at e-commerce brands, creators, and marketers who need content for ads, social posts, and marketplace listings. The site also surfaces an image-to-3D path and a library/account area, and its pricing page shows free, Pro, and Business plans with higher-tier features for heavier usage.
Core capabilities
Template-based creation
Pick from template categories such as VFX overlay, Packshot, Mockup, UGC videos, Quick edits, and Drone show. The templates page also exposes themed options like Background Remover, Studio White, and 3D text animated.
Marketing-focused output
Create assets intended for social and commerce channels, including Instagram Reels, TikTok videos, Amazon listings, and Facebook ads. The site positions the output for product marketing rather than general-purpose editing.
Image to 3D workflow
Use the image-to-3D workflow shown on the create page to transform product imagery into 3D-style content. The site surfaces this as a separate creation path alongside templates.
Account library access
Work from an account-backed library and sign-in flow. The library page shows login with Google or email, which suggests saved work is tied to user accounts.
Tiered plans and export options
Choose between free and paid plans with different credit allotments and output limits. The pricing page shows 720p watermarked output on Free and Full HD, no watermark, and download/share on paid plans.
Common ways teams use Magic
Product marketing from existing photos
An e-commerce operator can upload product photos and generate short marketing videos or images for store pages, promotions, and campaigns without arranging a shoot.
Social-first campaign content
A social media manager can use the template gallery to create content for Instagram Reels or TikTok, starting from a format that fits the channel instead of building every asset manually.
Marketplace listing visuals
A marketplace seller can use the product-focused workflows to prepare imagery for Amazon listings and similar product pages, where polished presentation matters more than live-action filming.
Template-driven creative variation
A brand team can explore VFX overlay, packshot, mockup, UGC, and quick-edit templates to match different creative directions or product categories.
Higher-volume production workflows
A higher-volume team can use Business plan features such as API access, concurrent renders, and custom templates to manage more content production at once.
Pros and Cons
Pros
- Creates product videos and images from photos, which lowers the need for filming.
- Offers multiple creation paths, including templates, photo-to-video generation, and image to 3D.
- Supports marketing-oriented formats and channels such as Reels, TikTok, Amazon listings, and Facebook ads.
- Has a free plan, so users can try the workflow before paying.
- Business plan adds API access, concurrent renders, custom templates, and dedicated support.
Cons
- The source pages do not clearly document advanced editing controls, export formats beyond download and share, or supported third-party integrations.
- Free-plan output is limited to 720p and includes a watermark, based on the pricing page.
- Monthly video credits on subscription plans do not roll over, according to the pricing page.
FAQ
What does Magic do?
Magic is a web-based AI product video and image creation tool. You start from uploaded product photos or a template, then generate assets for marketing use cases such as social posts, ads, and marketplace listings.
How do you create content in Magic?
The source pages show a photo-to-video workflow, a template-based workflow, and an image-to-3D option. On the create page, users can choose a template, upload a file, and generate content.
Does Magic offer a free plan?
The pricing page lists a free plan with 30 one-time credits, a Pro plan at $28 per month, and a Business plan at $149 per month. Paid plans include features such as Full HD resolution, watermark removal, and download/share options, depending on the plan.
What kinds of outputs does Magic support?
The source pages indicate Magic is used for product videos, product images, and social media or ad content. The templates page specifically mentions Instagram Reels, TikTok videos, and Amazon listings.
Is Magic suitable for teams?
The library page shows account sign-in, which suggests account-based usage. The pricing page also mentions Business features such as concurrent renders and dedicated support, indicating team-oriented capabilities on higher plans.
Quick Facts
- Category
- AI video and image creation
- Brand
- Magic (formerly Openmagic)
- Website
- app.omagic.ai
- Primary workflow
- Upload product photos, choose a template, and generate content
- Free plan
- Yes — 30 one-time credits
- Paid plans
- Pro and Business plans are listed
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