Proofling is a testimonial collection tool for SaaS teams and founders that automates private customer asks, captures consent, and turns approved replies into publishable proof. It supports hosted proof walls, embeds, and exports for reusable testimonials.
Proofling is a testimonial collection tool for SaaS teams and founders who want customer proof without manually chasing replies. It lets you paste customer contacts or connect Stripe, then automatically sends a private ask and one follow-up while you work on other things.
The core workflow is simple: customers reply privately, you approve the quotes you want to publish, and approved testimonials can appear on a hosted Wall of Proof or be reused across pages. The product pages position this as a way to keep proof organized, consented, and easy to publish where buyers hesitate most, such as pricing pages and homepage proof sections.
Paste customer contacts directly into Proofling, or connect Stripe once and use it as a read-only source for customer data. The homepage says this lets the asking run in the background without repeated manual setup.
Proofling sends a warm, private testimonial request in your name and follows up once a few days later. The workflow is described as one ask plus one nudge, which keeps outreach limited and private.
Replies come back privately and are labeled with consent so you can decide what is publishable. The product copy emphasizes that nothing goes public until you approve it.
Approved quotes can be published to a hosted Wall of Proof and embedded on your site. The product also describes signed share pages and reusable proof that can support multiple pages.
Proofling offers AI-readable exports in proof.json and proof.md. These formats are presented as a way to make proof easier for assistants, search bots, and crawlers to understand and reuse.
The site includes testimonial request templates, a request email generator, testimonial questions, testimonial cards, and review-to-testimonial tools. These resources help teams move from raw replies to publishable proof.
Use Proofling when you want customer quotes on a homepage or pricing page and need a steady stream of approved proof to support the product claim. The review-page examples page specifically recommends placing proof near the promise it supports.
Use the tool to replace the manual chase for testimonials with an automated private request flow. This is useful for founders who already have happy customers but have not had time to collect and sort replies.
Use the approval flow when you need quotes that are safe to publish and tied to customer consent. Proofling is set up so you review responses before anything goes public.
Use the hosted Wall of Proof, embeds, or signed share pages when you want one approved quote to support multiple parts of a site, such as alternative pages or implementation sections.
Use the templates and generators when you need help writing the request email, follow-up, testimonial questions, or testimonial cards. The free tools page is designed to help teams move from request to publishable proof.
Proofling works by letting you paste customer contacts or connect Stripe, then it sends a private testimonial request and one gentle follow-up. Customers reply privately, you review the response, and only approved quotes are published.
The source pages describe a hosted Wall of Proof, approved quote publishing, embeds, and AI-readable exports in proof.json and proof.md. Those outputs are intended to make approved testimonials reusable across pages and understandable to AI assistants, search bots, and crawlers.
The pricing page shows a monthly plan at $19/mo and a founding offer at $149/yr with limited seats and a 14-day money-back guarantee. The homepage also mentions founder pricing and that checkout opens after email confirmation.
Proofling is positioned for SaaS teams and founders who want customer proof on pricing pages, homepage proof sections, alternative pages, implementation sections, or dedicated review pages. The site emphasizes testimonials, customer reviews, proof cards, and proof walls rather than generic survey collection.
The collected sources explicitly mention Stripe as a supported source for customer import and trigger-based sending. Other integrations are not clearly documented in the provided pages.
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