AI visibility measurement
Runs buyer-oriented questions across AI engines and records whether a brand appears, its position, and the other brands named alongside it.
Proofsource
Proofsource is an AI visibility and intelligence platform that shows whether buyer-oriented AI answers name a brand, which competitors and sources appear instead, and what to fix. It supports self-serve monitoring or a managed service for teams that want tracking, remediation, and reporting handled for them.
AI visibility monitoring and remediation
Proofsource is an AI visibility and intelligence platform for understanding how buyer questions are answered by ChatGPT, Perplexity, Claude, Google AI Overviews, and other supported engines. It measures whether a brand is named, which competitors appear instead, what position brands hold, and which sources influence the answers.
The platform connects measurement with remediation. It preserves answer text, citations, and screenshots; identifies gaps and potentially incorrect claims; and supports drafted fixes, agent workflows, exports, and team reporting. A free two-scan trial is available, while Custom and Managed plans extend engine coverage and monitoring cadence, with Managed adding hands-on tracking, content and page fixes, outreach, technical fixes, and review reporting.
Core capabilities
Competitor and share-of-voice analysis
Ranks brands that appear in answers and identifies questions where competitors are named while the tracked brand is absent.
Citation and source analysis
Shows the domains and exact pages cited in answers, including sources that mention the brand, omit it, or may be suitable for outreach or correction.
Accuracy checks
Flags potentially outdated or incorrect claims about pricing, features, or identity and links them to the source behind the claim.
Fix workflows and agents
Provides drafted content or page changes, an Assistant for querying visibility data, and Agents that can draft fixes and post them to integrations.
Evidence and reporting
Keeps answer text and screenshots, applies a 95% Wilson interval to visibility figures, and supports historical analysis and CSV or JSON export.
Practical use cases
Monitor brand visibility
Track recurring buyer questions to see whether the brand is included, how its position changes, and which competitors gain visibility across engines.
Plan content and outreach
Review the pages and domains cited for category questions, then prioritize missing comparison coverage, listings, reviews, or corrections where appropriate.
Correct AI-generated claims
Investigate outdated prices, incorrect product descriptions, or mixed-up identities by tracing claims back to the sources AI relies on.
Report performance to stakeholders
Use retained answers, confidence intervals, and historical exports to support reporting on changes in AI visibility and the work intended to improve it.
Run managed AI search optimization
Hand over recurring research and remediation to a named strategist who manages question tracking, fixes, outreach, crawler or schema work, and monthly reviews.
Pros and Cons
Pros
- Tracks whether brands are named in buyer-oriented AI answers, not just conventional search rankings.
- Connects brand mentions to named competitors, cited pages, and potential content or technical fixes.
- Retains answer evidence and reports confidence intervals rather than presenting visibility figures without statistical context.
- Offers both self-serve Custom monitoring and a Managed option with team-run remediation.
Cons
- The free trial is limited to two scans and a defined set of questions and engines; continued monitoring requires a paid plan or demo.
- Custom and Managed pricing is scope-dependent and finalized through a demo rather than a public checkout.
- The product measures and responds to changing AI answers, so visibility figures can vary between scans.
FAQ
What is Proofsource?
Proofsource is an AI visibility and intelligence platform. It asks buyer-oriented questions across supported AI engines, records whether a brand is named, and shows competitors, cited sources, and potential fixes.
What does the free trial include?
The free trial includes two scans, covering 25 questions on ChatGPT, Perplexity, Claude, and Google AI Overviews. It provides 200 answers in total, requires no card, and includes 100 trial credits for drafts, chat, and agents.
Which AI engines does Proofsource track?
Paid Custom and Managed plans track all 10 supported engines, including ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek, and Meta AI. Grok and DeepSeek are described as Custom add-ons.
How often does Proofsource check answers?
Custom checks every question and engine daily by default, with hourly or other frequencies available during onboarding. Managed uses the same measurement platform, while the Proofsource team handles tracking, analysis, fixes, outreach, and reporting.
What happens after the free trial?
The free trial pauses after its second scan, but collected answers remain in the workspace. Custom and Managed plans are arranged through a demo; Custom starts at $64 per brand per month, with the final price depending on scope.
Quick Facts
- Category
- AI visibility and intelligence
- Primary users
- Growth, brand, content, search, agency, and business teams
- Trial
- Two scans; 25 questions across four engines; no card required
- Core engines
- ChatGPT, Perplexity, Claude, and Google AI Overviews
- Evidence
- Answer text, cited sources, screenshots, and 95% Wilson intervals
- Service options
- Self-serve Custom monitoring or Managed execution
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