SpotsNow icon

SpotsNow

SpotsNow is a podcast advertising platform for brands, agencies, and publishers. It uses a fee-based model for agency and brand spots, with publishers setting CPM and paying only under the platform’s net-new-brand rule.

SpotsNow

Overview

SpotsNow is a podcast advertising platform for brands, agencies, and publishers. The site positions it as a way to run podcast ads and manage advertising platform fees with a simple, usage-based pricing model.

The pricing page emphasizes that publishers set the CPM, SpotsNow does not mark up inventory, and fees apply only in specific cases: agency spots are free to run, while brand spots carry a 10% fee per spot run. It also states that publishers only pay for net new brands that have not advertised on their show in the last 60 days.

Core features

Brand and agency spot support

The platform supports podcast advertising workflows for both brands and agencies, with separate fee handling for each type of spot.

Publisher-controlled CPM

Pricing is tied to the CPM you set, and SpotsNow says it does not mark up your inventory.

Zero-fee agency spots

Agency spots are listed with a 0% fee per spot run, which keeps the pricing model simple for agency-run campaigns.

Defined brand spot fee

Brand spots are charged at 10% per spot run, with Stripe credit card processing fees included in that fee structure.

Structured campaign workflow

For brand campaigns, both parties submit the IO on SpotsNow, the brand is charged on spot approval, and publisher payout is handled after the final air date.

Net-new brand billing

Publishers are only charged for net new brands that have not advertised on their show in the previous 60 days.

Use cases

  • Run paid brand podcast campaigns

    Brands can use SpotsNow to buy podcast inventory under a stated 10% per spot fee and follow the platform’s approval-based payment flow.

  • Manage agency-run placements

    Agencies can place spots with a 0% fee per spot run, making the platform suitable for agency-managed podcast buys.

  • Control show pricing directly

    Publishers can list their show inventory while setting CPM themselves and avoid markup from the platform.

  • Track fee eligibility by advertiser history

    Publishers can use the net-new-brand rule to understand when a fee applies and when a repeat advertiser is exempt within the 60-day window.

Pros and Cons

Pros

  • Clear fee rules for agency and brand spots.
  • Publishers keep control over CPM and are told SpotsNow does not mark up inventory.
  • Brand payment and payout timing are described in the pricing workflow.
  • Fees are limited to net new brands within the last 60 days, which narrows when publishers are charged.

Cons

  • The source does not show full campaign management features beyond pricing and payment flow.
  • The site does not publish broader plan tiers or package details on the provided pages.

FAQ

What is SpotsNow?

SpotsNow is a podcast advertising platform for running and managing podcast ad campaigns. The source pages describe it as a way to run high converting podcast ads and list advertising platform fees for publishers and agencies.

How does SpotsNow pricing work?

The pricing page shows two fee structures: agency spots are listed at 0% fee per spot run, and brand spots are listed at a 10% fee per spot run, including Stripe credit card processing fees.

How are brand campaigns paid out?

For brand spots, IO is submitted by both parties on SpotsNow, the brand is charged when the spot is approved, and the publisher is paid by wire or Stripe within 14 days after the final air date.

When do publishers owe a fee?

The pricing page says publishers only pay for net new brands that have not advertised on their show in the last 60 days. If a brand has advertised on the show in the last two months, there are no fees.

Quick Facts

Category
Podcast advertising platform
Primary users
Brands, agencies, and publishers
Pricing model
Agency spots: 0% fee per spot; brand spots: 10% fee per spot
Billing rule
Publishers pay only for net new brands not advertised in the last 60 days
Publisher pricing control
Set CPM directly
Website
spotsnow.io

Alternative a SpotsNow