Clarify

What is Clarify?

Clarify (Prospecting by Clarify) is an AI-assisted prospecting workflow that helps you identify leads, generate personalized outbound outreach, and run targeted campaigns from within your CRM. The core purpose is to reduce the manual work involved in outbound prospecting—especially the task-switching between multiple tools—by turning a prompt into lead lists and campaign execution.

From the page, the workflow includes three main parts: Lead Finder to generate targeted lead lists from an enriched database, Campaigns to produce multi-step personalized outreach from a prompt (with editing before sending), and an “Autonomous CRM” layer that detects, creates, and updates deal records based on campaign activity.

Key Features

• Lead Finder for targeted lead lists: Generate lists of prospects from Clarify’s database of 100M+ enriched prospects by prompting for the leads you want.
• Prompt-based campaign building: Create personalized, multi-step outreach campaigns by describing the goal in a prompt, then edit and send.
• Targeted campaign execution: Run outbound campaigns designed to reach selected contacts rather than manually assembling outreach across multiple tools.
• Autonomous CRM updates from campaigns: Campaign results feed into the CRM—deals detected, created, and updated from your outreach activity.
• CRM-centered workflow: Prospecting and selling happen “right from your CRM,” aiming to reduce admin time and coordination across tools.

How to Use Clarify

1. Start with Lead Finder: Ask Clarify for the kind of prospects you want to target to generate a targeted lead list.
2. Build outreach with Campaigns: Provide a prompt describing the outreach goal (e.g., re-engaging a group of contacts). Review the generated outreach steps and personalize as needed.
3. Edit and send: Adjust the campaign content and then send it.
4. Let the CRM update: Use Clarify’s autonomous CRM behavior to have deals detected, created, and updated based on what happens in the campaign.
5. Repeat based on outcomes: Use the updated pipeline information in your CRM to continue prospecting and follow-ups.

Use Cases

• Generate a fresh lead list for a new outbound motion: Use Lead Finder to produce a targeted list from Clarify’s enriched prospect database, so you can begin outreach without building lists manually.
• Re-engage contacts after a period of inactivity: Prompt Campaigns to build a multi-step re-engagement sequence for contacts you haven’t talked to in a set timeframe, then edit and send.
• Create consistent outreach for a specific segment: Use prompts to generate personalized outreach that matches your segment’s intent, rather than writing separate sequences across tools.
• Keep pipeline records current during outbound: Rely on Autonomous CRM to detect, create, and update deal entries tied to your campaign activity, reducing manual admin work after sending.
• Run outbound while minimizing tool switching: Use the CRM-centered workflow so prospecting, campaigns, and pipeline updates happen in one place.

FAQ

• What does “Prospecting by Clarify” cover? It covers lead sourcing (Lead Finder), outreach campaign creation (Campaigns), and CRM updates based on campaign activity (Autonomous CRM).

• Do I have to write the outreach from scratch? The page describes generating personalized, multi-step outreach from a prompt, with the note that you can edit and send the campaign.

• Where do campaign outcomes go? The page states that Clarify’s Autonomous CRM layer detects, creates, and updates deals from your campaigns in your CRM.

• What data does Lead Finder use? Lead Finder generates lists from Clarify’s database of 100M+ enriched prospects.

Alternatives

• CRM-native outbound tools: Many CRMs include marketing or sales sequence modules. These can support sequences and pipeline management inside the CRM, but may require more manual setup for lead sourcing and personalization.
• Standalone lead generation platforms: Tools focused on building lead lists can replace Lead Finder, but they typically require a separate system for creating and running personalized multi-step campaigns.
• Sales engagement platforms: Outreach automation tools can handle multi-step sequences and sending, but you may still need additional tooling or manual steps to keep CRM records updated automatically.
• Manual outbound workflows (spreadsheets + CRM sequences): A spreadsheet-driven approach can be flexible, but it often involves more admin work and coordination between list building, outreach writing, and CRM updates—issues Clarify is positioned to reduce.