Evendeals

What is Evendeals?

Evendeals is a tool for displaying location-based price discounts to visitors from different countries, using purchasing power parity (PPP) pricing logic. Its core purpose is to reduce lost conversions when international customers see US pricing that feels too expensive for their local purchasing power.

The product helps you set up country tiers and discount rules, generate and show matching discount banners on your site, and measure results by country, coupon, and parity group. It also includes VPN detection to block discount access from users attempting to bypass location-based pricing.

Key Features

• Country tiers pre-grouped by purchasing power: Choose from pre-configured country groupings (about 249 countries in 10 groups) to apply PPP-style discounts without building your own mapping.
• Country-based discount control with exact percentages: Set specific discount percentages per country group so pricing banners and coupons reflect your strategy.
• Payment provider coupon automation: Automatically create coupons in your payment provider account based on your discount setup.
• Auto-refreshing coupon codes: Rotate coupon codes automatically to reduce sharing.
• Location-aware discount banner customization: Generate banners with brand-matched design (colors, fonts, style), personalized messaging showing the visitor’s local discount, and urgency countdown timers.
• One-line script installation: A single script tag is used for deployment, intended to work across common platforms such as Shopify, WordPress, Webflow, and custom sites; the script is described as ~5KB.
• Analytics dashboard by country and parity group: Track impressions, redemptions, and revenue by country, parity group, coupon, and page URL; view conversion rate and ROI per discount dollar; and review performance over time (7d to 1y).
• Built-in VPN protection: Verify visitor location and block VPN users from receiving the discount banners/coupons intended for eligible local visitors.

How to Use Evendeals

1. Start with your discount strategy: Select which countries to include and assign discount percentages using Evendeals’ parity pricing setup (country tiers/PPP groups).
2. Configure coupon creation: Connect/setup your payment provider so Evendeals can auto-create the coupons needed for the discounts.
3. Generate your banner: Choose banner styling to match your site, and enable personalized messaging and urgency countdown timers.
4. Install the script: Paste the provided one-line script tag into your site (no developer workflow is described beyond this copy-paste step).
5. Monitor analytics and iterate: Review country and parity group performance in the dashboard, then adjust discount percentages and banner strategy based on what converts.

Use Cases

• SaaS companies expanding internationally: A subscription business can show local PPP-based discount banners and coupon codes to reduce bounce when non-US visitors view US pricing.
• Online course creators with global audiences: An educator can offer region-appropriate discounts on a course price so students in lower-income markets are more likely to complete checkout.
• Digital product storefronts: For products with zero delivery costs, a creator can use country-based discount banners to increase revenue from visitors who would otherwise consider full price too high.
• Newsletter publishers with paid access: If international readers face a paywall that appears expensive relative to local purchasing power, location-based discount banners can offer a lower entry price tied to country.
• Teams managing discount access integrity: Store owners can use the built-in VPN protection to reduce the likelihood of discount abuse by blocking VPN users from receiving parity pricing.

FAQ

How does Evendeals decide which discount a visitor sees?
Evendeals uses a purchasing power parity (PPP) approach with country tiers and parity groups. You select the markets and set discount percentages for those groups, and the banner/coupon logic is shown based on verified visitor location.

Does Evendeals work without custom development?
The site content describes a copy-paste installation using a single script tag and states it can be used on platforms like Shopify, WordPress, Webflow, and custom sites.

Will coupon codes stay valid, or can users share them?
Evendeals includes auto-refreshing coupon codes intended to rotate codes automatically to help prevent sharing.

What does the VPN protection do?
The product includes built-in VPN protection that verifies visitor location and blocks VPN users from receiving discounts intended for qualifying visitors.

What reporting does Evendeals provide?
The dashboard reports impressions, redemptions, and revenue by country and PPP parity group, plus conversion rate and PPP ROI (tracked per discount dollar), and top pages/coupon performance.

Alternatives

• Manual country pricing with storefront features (e.g., built-in localized pricing): Some ecommerce platforms support currency/country pricing rules directly. This differs from Evendeals by often requiring more setup for PPP logic and typically offering less standardized PPP-tier banner + coupon automation.
• Geolocation-based discount tools without PPP tiers: These tools can show different pricing or coupons by country, but may not provide the pre-grouped purchasing power parity framework or the parity-group analytics shown in Evendeals.
• Affiliate/discount management platforms: Discount code tools can support coupon creation and rotation, but they may not focus specifically on PPP-based location banners with country-tier analytics and VPN-aware delivery.