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Rank Kiwi

Rank Kiwi is a Chrome extension for researching creator content on Instagram and YouTube. It ranks visible posts and channel uploads by a creator-relative Outlier Score, with filters and CSV or JSON export for content research workflows.

Rank Kiwi

Instagram and YouTube creator research

Rank Kiwi is a Chrome extension for researching creator content on Instagram and YouTube. It scans visible posts or channel uploads and ranks them by an Outlier Score, helping users find Reels, posts, Shorts, and videos that perform well above a creator’s typical results.

The score uses each creator’s median views as its benchmark rather than relying only on chronological browsing. Users can filter results by type, views, and date, then copy or export selected findings for further analysis in a spreadsheet workflow. The product site says analysis runs locally in Chrome and does not require an account or password.

Core features

Median-based Outlier Score

Ranks visible posts against a creator’s median performance so unusually strong results are easier to identify. For example, a 3.2× score represents more than triple the creator’s typical median views or engagement, according to the site’s explanation.

Instagram content research

Collects and evaluates visible Instagram Reels, posts, and carousels, with metrics including views, likes, and comments.

YouTube video research

Scans YouTube channel uploads, including long-form videos and Shorts, and ranks them using performance benchmarks and Outlier Score.

Custom filters

Narrows results by content type, view count, and date so researchers can focus on a defined group of posts or uploads.

CSV and JSON export

Copies findings to the clipboard or exports them as CSV and JSON files for spreadsheet-based analysis and hook research.

Practical use cases

  • Competitor content research

    Review a creator’s profile or channel and identify posts that substantially exceed its median performance, rather than judging the account from one highly visible upload.

  • Creative and hook discovery

    Study high-performing Reels, Shorts, and videos to find recurring hooks and formats that merit closer creative analysis, then save the findings for reference.

  • Focused niche research

    Use date, content-type, and view filters to narrow a scan to a particular publishing period or format when researching a niche or campaign topic.

  • Research documentation

    Export ranked findings to CSV or JSON, or copy them to the clipboard, when building a spreadsheet of examples for content planning or editorial review.

Pros and Cons

Pros

  • Supports both Instagram and YouTube in one browser-based research workflow.
  • Uses creator-relative median benchmarks to surface unusually high-performing content.
  • Includes filters for content type, views, and date.
  • Provides clipboard, CSV, and JSON output without requiring an account or password.
  • The site states that calculations run locally and analyzed content is not stored on its servers.

Cons

  • The workflow is based on scanning visible posts or uploads in a browser rather than a documented multi-year content database.
  • The product is focused on research and exports; the site explicitly distinguishes it from social publishing and scheduling tools.
  • Chrome is the stated browser environment, so support for other browsers is not established by the available product information.

FAQ

How do you use Rank Kiwi?

Rank Kiwi is installed from the Chrome Web Store as a browser extension. Open an Instagram creator profile or YouTube channel, then use the extension to scan visible posts or uploads.

Which platforms and content types does Rank Kiwi support?

It supports Instagram Reels, posts, and carousels, as well as YouTube long-form videos and Shorts.

Does Rank Kiwi require a login or password?

No. The site says Rank Kiwi does not require passwords or an account. Calculations run locally in the browser, and analyzed creator content is not stored on Rank Kiwi servers.

What export formats are available?

Yes. Results can be copied to the clipboard or downloaded as CSV and JSON files for use in a spreadsheet workflow.

How much does Rank Kiwi cost?

Rank Kiwi is presented as free to install and use, with no account, subscription, or paywall stated on the product site.

Quick Facts

Category
Creator content research browser extension
Platforms
Instagram and YouTube
Supported content
Instagram Reels, posts, carousels; YouTube videos and Shorts
Primary workflow
Open a creator profile or channel, scan visible content, sort by Outlier Score
Outputs
Clipboard, CSV, and JSON
Source domain
rankkiwi.com