Lead discovery and verification
Search a large contact database to find prospects by job title, industry, or company size, with verified emails and phone numbers available from the lead discovery flow.
Gro
Gro is an AI sales agent for B2B lead generation that helps teams find verified leads, automate LinkedIn and email outreach, and manage conversations in a Social CRM. It also scores leads by intent so sales reps can focus on higher-priority prospects.
AI sales agent for B2B outreach
Gro is an AI sales agent for B2B lead generation and LinkedIn outreach. It combines lead discovery, outreach automation, Social CRM, and intent scoring to help sales teams find prospects, contact them across channels, and keep pipeline activity organized in one workflow.
The product pages describe a system that can search a 650M+ contact database, enrich leads with verified emails and phone numbers, automate connection requests and follow-ups, and rank prospects by buying intent. The pricing page shows a free tier, paid plans, and a 14-day free trial with no credit card required.
Core capabilities
Outreach automation
Build multichannel outreach sequences that include connection requests, follow-ups, emails, and InMails, with personalization designed to make messages feel 1-to-1.
Social CRM
Manage LinkedIn messages, email threads, follow-ups, lead stages, and contact activity in one place, with search and bulk-send tools for day-to-day pipeline work.
Gro IQ intent scoring
Score leads using engagement signals, profile fit, and behavioral data so sales teams can prioritize prospects with higher buying intent.
CRM synchronization
Sync activity and contact data with existing CRM platforms, reducing manual data entry and keeping sales records aligned across systems.
Data enrichment and export
Use email enrichment, phone enrichment, profile enrichment, lead import, and CSV export to move prospect data into and out of the platform.
Where Gro fits
Prospecting and list building
Use Gro to build prospect lists from a large contact database, filter by role, industry, or company size, and verify contact details before outreach.
LinkedIn and multichannel outbound
Use the outreach workflow to send connection requests, follow-ups, emails, and InMails with personalization that adapts to each prospect.
Pipeline and conversation management
Use the Social CRM to centralize LinkedIn messages, email threads, follow-ups, and lifecycle stages so reps can stay on top of active conversations.
Lead prioritization and intent analysis
Use Gro IQ to prioritize leads that show stronger engagement or better profile fit, helping teams focus on buyers most likely to respond.
Team workflow and CRM alignment
Use CRM sync, lead export, and contact management features to keep Gro aligned with an existing sales process and broader CRM records.
Pros and Cons
Pros
- Combines lead discovery, outreach, CRM, and scoring in one product.
- Supports multichannel outreach across LinkedIn, email, and InMail.
- Includes verified contact discovery with email, phone, and profile enrichment.
- Adds AI-based prioritization so teams can focus on higher-intent leads.
- Offers a free tier and a 14-day free trial on paid plans.
Cons
- The source does not provide a full list of third-party integrations or supported CRM products.
- Setup steps, compliance details, and campaign constraints are not spelled out in the source.
- Some product capabilities are described at a high level rather than with exact technical limits or workflow rules.
FAQ
Who is Gro for?
Gro is designed for B2B sales teams and individuals who want to automate LinkedIn outreach, find verified leads, and manage follow-ups in one workflow. The pricing page also shows plans from a free tier up through enterprise, with a 14-day free trial on paid plans.
What does Gro do?
The source describes Gro as combining lead discovery, outreach automation, Social CRM, and Gro IQ. In practice, teams can search for leads, enrich contact data, run multichannel outreach, track conversations, and rank leads by buying intent.
Can teams use Gro together?
Gro’s pricing page includes plan tiers with different account and seat limits, and it shows LinkedIn and email account allowances by plan. The product pages also mention CRM sync, so it is intended to work alongside an existing sales stack rather than replace every system.
What integrations are supported?
The source shows support for LinkedIn outreach, email outreach, CRM sync, lead import and export to CSV, enrichment, and AI scoring. It does not provide a full integrations list, so specific third-party tools beyond CRM platforms are not clearly enumerated in the source.
Is there a trial, and what should buyers keep in mind?
The site mentions a free tier and paid plans, plus a 14-day free trial with no credit card required. It does not provide enough evidence here to describe the setup process, compliance details, or campaign deliverability outcomes beyond the product’s stated capabilities.
Quick Facts
- Category
- AI sales / lead generation
- Platform
- Web app
- Primary workflow
- Find leads, enrich contacts, automate outreach, and track conversations
- Source domain
- thegro.ai
- Pricing
- Free tier plus paid plans; 14-day free trial
- Core surfaces
- Lead discovery, outreach automation, Social CRM, Gro IQ
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