Actually Asked

Actually Asked is an AI FAQ app for websites and Shopify stores that answers visitor questions from site pages, help centers, and uploaded files. It helps online stores, SaaS companies, hospitality businesses, clinics, and other service organizations surface recurring questions and add useful answers to their sites.

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AI FAQ for websites and Shopify stores

Actually Asked is an AI FAQ app for websites and Shopify stores. It answers visitor questions using a site's pages, help center content, and optional PDF or Word files, then displays the FAQ in the site's fonts and colours rather than as a separate chat bubble.

The product is designed for questions that arise before a visitor buys, books, or signs up. It groups similar questions, identifies recurring topics, and can add questions that meet its repeat-question threshold to the FAQ. Teams can edit, pin, remove, or publish entries and use reports to find questions their existing pages do not answer.

Features

Inline AI FAQ

Place an FAQ section inside a page rather than using a chat bubble. Visitors can ask questions in their own words and receive answers based on connected site content.

Highlight to ask

Visitors select a sentence on the page and ask about the highlighted content, providing a contextual way to get more information.

Self-improving entries

The system groups differently worded versions of a question, answers them from the site, help center, or uploaded files, and can add repeatedly asked questions to the FAQ.

Source-based answers

Connect a domain plus optional help center, PDF, or Word files. The product reads these sources and can sync site content, Shopify catalogue pages, and store-policy pages.

Question and lead reporting

Review visitor questions, unanswered topics, and newly added entries through a weekly gap report. Leads from visitors who leave an email are also available to review.

Multiple installation and management options

Install with a Shopify theme block or platform-specific embed options, and manage the FAQ from the dashboard, Shopify admin, or supported AI assistants through MCP.

Use cases

Online stores
Add product-level answers for sizing, materials, shipping, and returns on the pages where shoppers are deciding whether to buy. Shopify stores can use a theme block, while other shops can add the widget through supported embed methods.
SaaS and apps
Answer recurring questions about pricing, plans, and whether a feature is supported from marketing pages, documentation, or other connected sources. A weekly report highlights questions the current content does not cover.
Hotels, rentals, and tours
Put practical information about check-in, cancellations, inclusions, and bookings near accommodation or tour pages so visitors can ask before reserving.
Services and clinics
Use an inline FAQ for questions about appointments, pricing, preparation, and what to expect. This fits clinics, studios, coaches, agencies, and other service businesses.
Support and content teams
Give teams a shared way to review questions, manage entries, and inspect unanswered topics. Unlimited team members can access every site on the account.

Pros and Cons

Pros

Answers are grounded in the site's pages, help center, uploaded files, Shopify catalogue, and store policies.
Recurring questions can become FAQ entries without manual approval after meeting the documented repeat-question threshold.
Inline placement, highlight-to-ask, and platform-specific installation options support different website workflows.
Unlimited team members are included on every plan, and the product provides weekly reports on unanswered questions.

Cons

AI answer usage is capped by the plan; the free plan includes 50 AI answers per month for one site.
Wix is not supported, and installation steps vary by platform and site setup.
Questions that the connected sources cannot answer are sent to the contact page rather than answered by the AI.

FAQ

How do I install Actually Asked?

Add your domain and optionally a help center or PDF and Word files. Actually Asked reads those sources, creates initial FAQ entries, and provides installation instructions for the relevant site builder. Shopify uses a theme block; other supported sites can use a Code block, Code Embed, Custom HTML block, plugin, component, or two lines of HTML, depending on the platform.

How does the self-improving FAQ work?

Visitors can type questions in the inline FAQ or highlight a sentence and ask about it. The product groups differently worded versions of the same question, answers from the connected site content and files, and ranks frequently asked questions for the FAQ.

Can I control which questions appear in the FAQ?

When three different visitors ask the same question within 30 days and the connected sources contain an answer, the entry can join the FAQ automatically. You can also edit, pin, remove, publish, or dismiss entries; edited, pinned, and removed entries are not overwritten, moved, or republished.

What happens when the monthly answer allowance is used?

The free plan includes 50 AI answers per month for one site and unlimited team members. Paid plans provide higher monthly answer allowances and more sites. If the monthly allowance is reached, the existing FAQ continues to show, while new questions are directed to the contact page until the allowance resets.

Which platforms does Actually Asked support?

Actually Asked supports Shopify, WordPress, Webflow, Framer, Squarespace, static HTML, React, Next.js, and custom templates. Wix is not supported because its embedded code runs in a frame on a separate domain where the widget cannot read the page.

Quick Facts

Category: AI FAQ and customer support
Primary users: Websites, online stores, SaaS and app businesses, hospitality, services, and clinics
Supported platforms: Shopify, WordPress, Webflow, Framer, Squarespace, static HTML, React, Next.js, and custom templates
Installation: Shopify theme block; platform-specific embeds or two lines of HTML elsewhere
Knowledge sources: Website pages, help centers, PDF and Word files, Shopify catalogue, and store policies
Free plan: 50 AI answers per month, one site, unlimited team members