Clickport

What is Clickport?

Clickport is a hosted web analytics platform positioned as a modern alternative to Google Analytics. It tracks visitors’ sessions, pages, and actions, then turns those events into real-time reporting and an AI assistant that answers questions using the site’s own data.

The site emphasizes a “cookieless” approach and privacy-first operation, with the product described as made and hosted in the EU. The core purpose is to help teams understand engagement and conversions without relying on traditional cookie-based tracking.

Key Features

• Engagement tracking with a single score: The product includes an engagement score in the toolbar that combines scroll depth and time on page, making it easier to distinguish “arrived” from “stayed.”
• Session timelines with page and action detail: See what happened in a session, including pages viewed and actions taken, in a single timeline view.
• Filtering and segmentation: Filter sessions and compare behavior by attributes such as source, country, device, campaign, and also by outcomes like converted, bounced, or copied sessions.
• Goals and conversions (including custom events): Track conversions using clicks, form submissions, and custom events as “goals,” with revenue attribution referenced for goals and the ability to attach custom properties (e.g., plan, product, category) to events.
• Real-time analytics: The dashboard includes real-time views for engagement and goals (e.g., Pages, Sessions, Goals with “Realtime” views).
• AI “Ask AI” analysis over your data: Ask questions in plain English and get answers backed by real numbers, using specialized tools for traffic sources, pages, goals, and bot activity (as described on the site).

How to Use Clickport

1. Start the setup: Use the website flow to begin a trial, then add Clickport to your site using one script tag.
2. Connect your site events as goals: Configure goals for the actions that matter—such as button clicks, form submissions, or signups—so Clickport can report conversions tied to pages and sources.
3. Review dashboards and session details: Use the dashboard views to monitor pages, sessions, and goals, and open session timelines to see navigation paths and where users left.
4. Use segmentation to compare performance: Cross-filter by source, country, device, campaign, and by session outcomes (bounced/converted) to find patterns.
5. Ask questions with Ask AI: Use suggested prompts (grouped into categories on the site) or type your own question to analyze engagement, conversions, traffic drops, and bot activity in real time.

Use Cases

• Blog performance and engagement review: Identify which blog pages bring readers who actually engage by comparing engagement score trends and scroll/time patterns across pages.
• Affiliate or referral tracking by source: Compare visitor journeys and conversion outcomes across sources and channels to understand where qualified traffic is coming from.
• E-commerce conversion analysis: Track conversions via goals (including custom events) and use timeline views to see which pages and sources precede signups or other conversion actions.
• SaaS signups and event tracking: Record key user actions such as demo requests or product signups, attach event properties (like plan/product/category), and connect conversions to traffic sources.
• Agencies managing multiple sites: Use a single script tag setup for multiple platforms and rely on AI to answer common analytics questions without building complex dashboards.

FAQ

Does Clickport require a tag manager?

The page states: “No tag manager required.” It describes tracking setup with one script tag.

What does “cookieless” mean in Clickport?

The site describes Clickport as privacy-friendly and cookieless, but it does not provide additional technical details on the page content shown.

What can the AI assistant answer?

The “Ask AI” section says it can answer questions backed by your real data using specialized tools for traffic, sources, pages, goals, and bot activity, including prompts about conversions and engagement.

Which platforms does Clickport integrate with?

The page lists examples of platforms where it works: WordPress, Shopify, Next.js, Webflow, Squarespace, HTML, Wix, Framer, Ghost, Drupal, Joomla, and Hugo.

Can I track actions beyond page views?

Yes. The site describes tracking clicks, form submissions, and custom events as goals, and it supports adding custom properties to events.

Alternatives

• Matomo (self-hosted or cloud analytics): A commonly used analytics platform that can serve as a privacy-focused alternative to cookie-based tracking, often appealing to teams that want more direct control.
• Other session-based analytics tools: Tools focused on session timelines and behavioral tracking (pages/actions in a single journey) can match Clickport’s workflow for investigating how users navigate.
• AI-assisted analytics dashboards: Platforms that include natural-language analytics can be compared on the “Ask AI” workflow for turning your event data into answers, regardless of the underlying tracking method.
• Privacy-first web analytics: Look for analytics services that emphasize privacy approaches such as reduced tracking or cookieless methods; compare reporting features (goals, session timelines, segmentation) to ensure they cover conversion and engagement needs.