Connect existing data
Connect Google Analytics (GA4), Google Sheets, CSV and Excel files, publicly accessible CSV API endpoints, or supported PostgreSQL, MySQL, and Firebase databases, depending on the plan.
Embedful
Embedful is a hosted customer-facing analytics and reporting layer that connects data sources, builds dashboards with charts, tables, and counters, and delivers customer-specific views through embeds or shareable links. It is designed for SaaS teams, agencies, consultants, and organizations adding analytics to customer portals without operating their own dashboard infrastructure.
Customer-facing dashboards and reports
Embedful is a hosted customer-facing analytics and reporting layer for SaaS teams, agencies, consultants, and organizations adding portals. It connects existing data sources and lets teams configure dashboards containing charts, tables, and counters rather than deploying and maintaining their own analytics infrastructure.
Teams can publish customer-specific views through embeds or shareable links, with options for password protection, branding, and data refresh that vary by plan. The product is positioned for replacing static client reports, adding analytics to a customer portal, or giving partners and customers access to selected performance and usage data without exposing internal systems.
Core features
Build dashboards with visual components
Assemble a view from line, bar, area, pie, and radar charts, searchable and sortable tables with pagination, and counters for headline metrics.
Personalize customer views
Use customer-specific data views to present the data intended for each customer, client, or partner from a dashboard experience.
Embed across digital experiences
Embed individual dashboards, charts, tables, and counters in products, portals, documentation sites, or marketing websites using provided embed code.
Apply product branding
Apply logos, colors, and themes to dashboards and their components. White-label dashboards are available on the Pro and Agency plans; the Free plan retains Embedful branding.
Refresh connected data
Use automatic data refresh on Pro and Agency plans. The Free and Starter plans list manual data refresh, while client-reporting content describes automatic refresh for reports.
Practical use cases
Client and agency reporting
Replace recurring PDF or slide exports with a live report that clients can revisit, while retaining the option to provide static image or PDF copies.
SaaS customer portals
Place usage, outcome, or performance metrics inside an existing customer portal so customers can access information without a separate analytics application.
Partner and reseller visibility
Provide partners or resellers with selected performance data through customer-specific views without exposing internal systems or dashboards.
Customer success reporting
Give customer success teams a reusable view of customer usage and outcomes to support adoption, account reviews, and renewal conversations.
Executive and stakeholder summaries
Create a focused, shareable summary of the metrics that executives, boards, or other stakeholders need to review on a recurring basis.
Pros and Cons
Pros
- Supports multiple input types, including files, spreadsheets, analytics data, APIs, and selected databases.
- Provides charts, tables, and counters in one configurable dashboard or report.
- Customer-specific data views support separate experiences for customers, clients, and partners.
- Embeds and shareable links can be used in products, portals, websites, documentation, and email-based distribution.
- Branding and automatic refresh are available for customer-facing plans, reducing the need to maintain a custom reporting layer.
Cons
- Capabilities vary by plan: direct PostgreSQL, MySQL, and Firebase connections, automatic refresh, password protection, and white-label dashboards are listed on Pro and Agency rather than the Free plan.
- The Free and Starter plans list manual refresh, and Starter does not include direct database connections.
- SSO is not currently included, according to the product FAQ.
FAQ
What data sources does Embedful support?
Embedful connects to Google Analytics (GA4), Google Sheets, CSV and Excel files, publicly accessible CSV API endpoints, and direct PostgreSQL, MySQL, and Firebase database connections. Available sources vary by plan, and the site says additional integrations are added over time.
How can dashboards and reports be shared?
You can configure dashboards or reports with charts, tables, and counters, then use the provided embed code in an application, customer portal, documentation site, or marketing website. The site also describes public or private sharing through links.
Can each customer see only their own data?
Yes. Embedful supports customer-specific data views so one dashboard can show the data intended for a particular customer, client, or partner. Password protection is available on plans that include it.
Can Embedful dashboards be branded?
Yes. Dashboards, charts, tables, and counters can use your logo, colors, and theme. White-label dashboards are listed on the Pro and Agency plans; the Free plan includes Embedful branding.
Does Embedful support SSO and access controls?
The site states that SSO is not currently included. Password protection is available on the plans that list it, while lower plans have more limited sharing options.
Quick Facts
- Category
- Customer-facing analytics and embedded reporting
- Primary users
- SaaS teams, agencies, consultants, product managers, and engineering teams
- Input sources
- GA4, Google Sheets, CSV, Excel, APIs, PostgreSQL, MySQL, and Firebase
- Dashboard components
- Charts, tables, and counters
- Sharing methods
- Embeds, public or private links, and password-protected links on eligible plans
- Pricing model
- Free plan plus paid Starter, Pro, and Agency plans
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