Real-time traffic reports
View visitors, sessions, pageviews, views per session, bounce rate, and session duration in real-time reports with trend charts.
Statable
Statable is a privacy-focused, cookieless web analytics platform for site owners and teams that need real-time traffic, acquisition, audience, and conversion reporting. It supports GA4 history imports, EU-hosted processing, and lightweight installation across websites and common frameworks.
Privacy-focused website analytics
Statable is a privacy-focused web analytics platform and Google Analytics alternative for measuring website traffic without cookies, localStorage, fingerprinting, or cross-site tracking. It provides real-time visibility into visitors, sessions, pageviews, traffic sources, technology, locations, and on-site actions.
The service is designed for teams that need usable analytics while limiting data collection on visitors' devices. It is hosted and processed in the EU, uses a short-lived daily identifier rather than a persistent visitor profile, supports GA4 history imports, and can be installed with a small script or the official WordPress plugin.
Analytics features
Traffic source and channel reporting
Classify visits by search, social, advertising, AI assistants, and UTM campaigns to identify the sources bringing traffic.
Audience and technology breakdowns
Break down audiences by browser, operating system, device type, country, region, and city without creating cross-site visitor profiles.
Goals, events, and funnels
Measure signups, downloads, sales, and other actions with goals, custom events, custom properties, and funnels that show where users leave a process.
Filters and saved segments
Apply filters to views and use saved segments to focus reporting on relevant sessions and visitor behavior.
Migration and search integrations
Connect Google Analytics through OAuth to import available GA4 history, and connect Google Search Console so search queries appear alongside traffic data.
Who uses Statable
Privacy-conscious website measurement
Replace or supplement GA4 when a site owner wants traffic, acquisition, and conversion reporting without placing analytics cookies or adding an analytics consent banner in most cases.
Migration from Google Analytics
Connect a GA4 property and bring available historical pageviews, sources, countries, devices, and top pages into a new dashboard instead of starting with an empty timeline.
Ongoing site and marketing analysis
Install the script on a marketing site, SaaS product, blog, or small business website to monitor live traffic and understand which channels, pages, and devices deserve attention.
Conversion and funnel analysis
Track signups, downloads, sales, or other actions with goals and custom events, then use funnels to locate the step where visitors abandon a conversion path.
Embedded social-proof reporting
Publish live visitor, country, map, or globe widgets on a site to provide public traffic context for visitors, partners, or advertisers.
Pros and Cons
Pros
- No cookies or localStorage writes, and no fingerprinting or cross-site tracking.
- Real-time reports cover core traffic, acquisition, audience technology, locations, goals, events, and funnels.
- GA4 history can be imported without changing the site's existing tracking setup.
- A lightweight installation works across common frameworks and includes an official WordPress plugin.
- EU-hosted processing and daily-changing, site-scoped identifiers support a privacy-oriented analytics setup.
Cons
- The monthly allowance counts pageviews plus custom events across all sites in an account, so event-heavy usage can consume the allowance faster.
- Some advanced product details, including the full scope of reporting and team workflows, are not specified in the available source material.
- A visitor who enables Do Not Track or Global Privacy Control is not measured, which can reduce reported traffic compared with total visits.
FAQ
How is Statable installed?
Add Statable's approximately 2 KB script before the closing head tag. It works with websites and frameworks including Next.js, WordPress, and Webflow, without a tag manager, SDK, or build step. WordPress users can install the official plugin, which places the script and displays statistics in wp-admin.
Can Statable import historical data from GA4?
Yes. Connect a Google account through OAuth, grant the read-only analytics scope, and select a GA4 property. Statable imports available GA4 history without changing the site's tracking setup or overwriting data it has already collected.
How does Statable measure visits without cookies?
Statable does not set cookies, write to localStorage, fingerprint visitors, or track them across sites. It uses the IP address on servers in the Netherlands to calculate a daily visitor identifier, then discards the address; the identifier changes daily and is scoped to one site.
How does Statable pricing work?
Every account starts with a free 30-day trial without a credit card. Pricing is based on monthly pageviews and custom events across all sites in an account, and every paid plan includes the full feature set and unlimited websites. Annual billing is available, while traffic above 10 million monthly pageviews uses custom pricing.
What happens when a visitor enables Do Not Track or Global Privacy Control?
The tracking script checks Do Not Track and Global Privacy Control before sending data. If either signal is present, the visit is not measured and no request about it reaches Statable.
Quick Facts
- Category
- Web analytics
- Hosting and processing
- EU-hosted; analytics data is processed and stored in the EU
- Installation
- Approximately 2 KB script; one line before the closing head tag
- Supported sites
- Websites and frameworks including Next.js, WordPress, and Webflow
- Migration
- GA4 history import through Google OAuth with a read-only analytics scope
- Trial and plans
- 30-day trial with no credit card; paid plans include unlimited websites
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