Lead discovery and prioritization
Search 250M+ verified B2B contacts or import leads from your CRM, then enrich prospects with 22+ data sources and prioritize them using intent signals such as funding rounds and leadership hires.
Artisan
Artisan is an AI outbound sales platform with Ava, an autonomous AI BDR for B2B teams. Discover leads, personalize outreach, handle replies, and book meetings.
AI outbound platform for sales teams
Artisan is an AI-first outbound sales platform built around Ava, an autonomous AI BDR. It combines lead discovery, enrichment, personalized outreach, testing, reply handling, and meeting booking in a single workflow so teams can run outbound without stitching together separate point tools.
The product is aimed at B2B sales teams that want to scale prospecting, reactivation, and account growth. Public examples on the site show use by teams sending personalized email at high volume, automating local SMB outreach, and running targeted campaigns for sponsors, partners, VIPs, and existing accounts.
Core capabilities
Multi-channel outbound sequences
Build and run personalized outreach across email, social, and phone from one system, with queued dialer steps and multi-channel sequences managed by Ava.
Automatic testing and optimization
Run dozens of message variations in parallel and shift volume toward the copy that performs best, so campaigns can improve while they are live.
Autonomous reply handling and booking
Have Ava handle replies, qualify interest, work objections, and book meetings directly on reps’ calendars, with escalation rules for when a human should step in.
CRM-based reactivation and expansion
Use CRM context and product usage data to re-engage MQLs, event leads, closed-lost deals, churned accounts, and existing customers with account-aware messaging.
GTM stack integrations
Connect with CRM, calendar, Slack, and data tools, and use webhooks as a data source on higher plans to fit the platform into an existing GTM stack.
Common workflows
New outbound prospecting
Find ICP-fit leads, enrich them with third-party data, and launch personalized sequences without manually stitching together separate prospecting tools.
Pipeline reactivation
Re-engage MQLs, conference leads, closed-lost deals, and churned accounts using CRM context and fresh outreach tailored to each segment.
Account growth campaigns
Run upsell, cross-sell, and add-on outreach to existing customers using account data and product usage context so messaging reflects the relationship already in place.
Event and partner outreach
Send targeted campaigns for sponsors, partners, VIPs, and past attendees, where timing and brand voice matter and automated follow-up keeps threads moving.
Localized high-volume outreach
Scale localized outreach for fragmented markets, such as SMBs spread across many cities or verticals, while keeping messages specific to each business's signals.
Pros and Cons
Pros
- Combines prospecting, enrichment, outreach, reply handling, and meeting booking in one workflow.
- Supports multiple outbound motions, including cold outbound, warm outbound, cross-sell, upsell, and reactivation.
- Uses rich signals and CRM context to personalize messaging instead of relying on generic templates.
- Includes a free plan and a trial, so teams can evaluate the platform before committing to a paid tier.
- Offers plan paths for self-serve teams and for larger customers that want implementation and support.
Cons
- The public site does not provide a full integration catalog or explain every sync path in detail.
- Advanced capabilities such as full self-driving Ava are marked as coming soon on the pricing page, so some automation is not yet generally available.
- Pricing and feature access vary by plan, and some workflows require higher tiers such as Employee or Enterprise.
FAQ
How does the free trial work?
Each new account starts with a 10,000-credit trial that lasts 30 days and does not require a credit card. The trial is limited to one per company, and additional teammates share the same trial. If no card is added by the end of the trial, the account automatically downgrades to the Free plan and campaigns are paused.
What do credits pay for?
Credits power tasks such as lead finding, enrichment, personalization, replies, and meeting booking. Simpler actions cost fewer credits, while heavier research and fully autonomous campaign work cost more. Mailboxes and phone numbers are billed separately in dollars.
How many credits does a typical campaign use?
The pricing page says a typical campaign starts at around 20 credits per prospect enrolled, but the exact usage depends on the campaign type, channels used, personalization level, and sequence length. Using your own lead list or templated messages costs less than using advanced signals and longer, highly personalized sequences.
Can plans be changed after signup?
Yes. The pricing page says upgrades take effect immediately, downgrades take effect at the end of the current billing cycle, and pending downgrades can be canceled before they take effect.
What can you do on the Free plan?
Yes. The Free plan is for exploring the platform and includes lead search, enrichments, and agent swarm research, while campaigns, deliverability tools, and integrations require a paid plan.
Quick Facts
- Category
- AI outbound sales platform
- Primary product
- Ava, an autonomous AI BDR
- Core workflow
- Lead discovery, enrichment, personalized outreach, reply handling, and meeting booking
- Platforms / integrations
- CRM, calendar, Slack, data tools, and webhooks on higher plans
- Pricing model
- Free plan, paid plans, 30-day trial, and enterprise contact-sales flow
- Source domain
- artisan.co
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