Stimuli-aware question planning
The platform translates research goals into structured interview guides, organizing questions around each stimulus and allowing the conversation depth to vary by objective.
Decode AI Moderator
Decode AI Moderator runs AI-moderated interviews that adapt questions in real time, detect emotion, and deliver structured insights fast for research and UX teams.
Overview
Decode AI Moderator is an AI-moderated qualitative research product for running interviews without a human moderator. It is positioned for teams that want structured conversations, real-time adaptation, and faster delivery of interview outputs than traditional qualitative workflows.
The page says the system detects emotion from facial expressions, voice tone, and behavioral cues while the interview is happening. It can adjust questions in real time, provide instant summaries and highlight clips when a session ends, and deliver structured insight reports in under 48 hours.
Core capabilities
Adaptive AI moderation
The AI moderator responds dynamically to participant language and reactions, probing further or simplifying questions so the session stays conversational and focused.
Emotion detection in session
Facial expression, voice tone, and behavioral cues are analyzed during the interview so the system can detect emotional peaks, drops, and contradictions.
Instant synthesis and reporting
Analysis becomes available as soon as the session ends, with summaries, highlight clips, and theme analysis designed for quick review.
Question-level analytics
Question-level analytics surface sentiment, emotional tone, response depth, confidence, key themes, and cross-participant comparisons.
Stimulus performance scoring
Stimulus performance scoring compares variants using emotional intensity, engagement, recall, comprehension, and response quality signals.
Common use cases
Creative and concept testing
Teams can run moderated interviews on campaign ideas, messaging, or creative concepts and review emotional response, comprehension, and recall by stimulus.
Product and prototype feedback
UX researchers can use the product to interview users about prototypes or product flows while the AI moderator probes where participants hesitate, clarify, or show friction.
Consistent interview studies
Research teams can standardize qualitative interviews across respondents when they need consistent moderation rather than varying human interviewer styles.
Faster qualitative synthesis
Insight teams can review instant summaries and highlight clips after each session to accelerate synthesis and move to decisions sooner.
Comparing stimulus variants
Teams comparing variants can use stimulus performance scoring to see which concepts prompt stronger engagement, emotion, and comprehension.
Pros and Cons
Pros
- Runs qualitative interviews with AI moderation instead of requiring a live moderator for every session.
- Uses multiple signals, including facial expressions, voice tone, and behavioral cues, rather than relying only on transcript text.
- Adapts questions in real time based on participant responses and detected emotion.
- Produces session summaries, highlight clips, and theme analysis as soon as the interview ends.
- Provides question-level analytics and stimulus-level scoring that can support iterative research and creative testing.
Cons
- The page does not fully spell out setup steps, exports, or the full integration surface on the AI Moderator page itself.
- Pricing and usage limits vary by plan, so scale and access to enterprise features depend on the tier selected.
- The product is focused on AI-led moderation, which may not fit teams that require a human moderator for every session.
FAQ
What kind of research is this product for?
Decode AI Moderator is designed for qualitative interviews where a conversational moderator would normally guide the session. It supports interviews that adapt to participant responses and can be used when teams want faster turnaround than traditional manual moderation.
How does the AI moderation behave during an interview?
The page states that the AI moderator can adjust questions in real time based on what it hears and detects, using emotion and response cues to probe deeper or simplify the conversation as needed.
What outputs does the platform provide after a session?
The product says it can deliver structured insights, including summaries, highlight clips, and theme analysis, with reports ready in under 48 hours after a session ends.
Is AI Moderator available on all plans?
Pricing information shows Decode offers a free plan with limited studies and usage, and an enterprise plan with contact sales. The AI Moderator is included in both plan tables, with enterprise adding scale, integrations, security, and governance features.
Are there any known limitations or setup details?
The source mentions support for 70+ languages on the homepage. Other setup details, export formats, and third-party integrations are not fully specified on the AI Moderator page itself.
Quick Facts
- Category
- AI-moderated qualitative research
- Platform
- Web-based research platform
- Primary users
- Research, UX, and insight teams
- Source domain
- entropik.io
- Languages
- 70+ languages supported
- Pricing
- Free plan available; enterprise uses contact sales
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