Framed

What is Framed?

Framed is a native Mac app for turning screenshots, videos, code snippets, and social posts into polished product visuals. It is designed for creating mockups and presentation-ready assets for launches, App Store pages, social posts, release notes, decks, and product updates.

The app provides a live canvas where users can place content inside device, browser, and desktop-style frames, then style the scene with backgrounds, shadows, spacing, and annotations. It is aimed at people who need to produce clean visuals repeatedly without rebuilding the same layout from scratch each time.

Key Features

• Add screenshots, videos, code snippets, and social posts to a live canvas so different source materials can be composed in one workspace.
• Place content inside device, browser, and desktop-style frames to make visuals look like app screens, web pages, or desktop products.
• Build scenes with gradients, image backgrounds, and color-picked styles to match the look of a product or campaign.
• Add callouts and annotations such as arrows, labels, blur, emoji, text, and step markers to highlight features or explain a flow.
• Adjust layout details including shadows, spacing, corners, backgrounds, and other presentation settings for cleaner exports.
• Work with video controls such as trims, speed, audio, and zoom moments for short demo clips and product visuals.
• Save reusable styles so repeated mockups can start from an existing setup instead of a blank project.
• Export clean assets for App Store pages, launch materials, social posts, changelogs, docs, and decks.

How to Use Framed

Start by dropping a screenshot, video, code snippet, or social post into the canvas. Choose an appropriate frame, then refine the scene by setting the background, adjusting spacing and shadows, and adding annotations where needed.

For video projects, use the trim, speed, audio, and zoom controls to shape the clip before exporting. If you reuse similar layouts often, save the style so future visuals can be created with less setup.

Use Cases

• App developers creating App Store screenshots with consistent framing, backgrounds, and annotations.
• Makers preparing launch images or product update graphics for Product Hunt, X, Bluesky, or LinkedIn.
• Teams turning code snippets into readable images for documentation, changelogs, or technical posts.
• Product managers and designers making walkthrough visuals with arrows, labels, and step markers.
• Users creating short demo clips that combine video trimming, zoom moments, and on-screen context for presentations or social sharing.

FAQ

Does Framed work only with screenshots? No. The source also says it supports videos, code snippets, and social posts.

Can I add annotations to highlight parts of a mockup? Yes. The app includes arrows, labels, blur, emoji, text, step markers, and shape annotations such as rectangles, rounded rectangles, ovals, triangles, and diamonds.

Is Framed available on Mac? Yes. The page describes it as a native Mac app and says it requires macOS 15.7 or later.

Does Framed support video editing features? It includes video controls such as trims, speed, audio, and zoom moments, which are useful for preparing short product clips.

Does the app collect data? The App Store listing states that the developer does not collect data from this app, though Apple notes that this has not been verified.

Alternatives

A standard design app such as a general-purpose vector or layout editor can also be used to build mockups manually, but it typically requires more setup and repeated arrangement work.

A screenshot annotation tool is a simpler alternative if the goal is only to mark up images with arrows, labels, or highlights rather than build full product scenes.

A video editor may be a better fit for users who need deeper clip editing than Framed’s focused trim, speed, audio, and zoom controls.

A browser-based mockup generator is another adjacent option for people who prefer web workflows or template-driven exports instead of a native Mac app.