Timelaps

What is Timelaps?

Timelaps is a continuous, research-grade brand tracking platform designed for modern marketers. It surveys real consumers in target categories on an ongoing basis and uses AI-generated analysis to show how brand performance changes over time.

The core purpose is to help teams understand whether marketing activity is working—across the brand funnel (awareness, consideration, purchase, and loyalty) and additional diagnostics such as category buying moments, brand associations, and advertising/word-of-mouth recall—while keeping results accessible in a dashboard rather than waiting for periodic reports.

Key Features

• Continuous brand tracking with monthly updates: Surveys are fielded continuously on a monthly cadence, with a dashboard that updates after onboarding, helping users see change over time rather than relying on one-off studies.
• AI-generated analysis on every view: Each dashboard view includes AI explanations intended to clarify what the metrics mean in context.
• Brand funnel metrics across the customer journey: Tracks awareness, consideration, purchase, and loyalty and supports comparison versus competitors at each stage.
• “Moments” measurement using category entry points: Identifies which buying situations your brand owns and where it is missing opportunities, aligned to the Ehrenberg-Bass mental availability approach.
• Associations and imagery diagnostics: Measures the imagery and attributes consumers connect with your brand compared with competitors.
• Advertising & word-of-mouth recall: Captures recall of advertising and organic conversations to surface what is “cutting through.”
• Category and audience decision insights: Includes category-level measures (e.g., repertoire size, switching behavior, decision-making style) plus audience profile and media consumption (demographics, psychographics, and where buyers can be reached).

How to Use Timelaps

1. Get in touch for setup: Timelaps advises that you contact them and they will set up a study within days, tailored to your category and competitors.
2. Confirm your study design and onboarding: After setup, the platform collects responses from a representative group of real consumers.
3. Review your baseline report: The first baseline report is delivered within weeks.
4. Use the dashboard going forward: Once onboarded, the dashboard updates monthly with fresh data and insights. Teams can review what changed, view comparisons to competitors, and act on the next steps suggested by the analysis.

Use Cases

• Brand managers monitoring campaign impact continuously: Track brand health across awareness, consideration, purchase, and loyalty without waiting for a quarterly report cycle.
• Agencies providing always-on client intelligence: Give clients ongoing brand tracking outputs in a dashboard format, reducing reliance on manual deck-based reporting.
• Research & insights teams needing board-ready tracking: Use research-grade measures and a single dashboard to understand brand performance and drivers, rather than consolidating information from spreadsheets.
• Startups benchmarking against larger competitors: Identify where the brand is outperforming or being outcompeted through funnel comparisons and category moment diagnostics.
• Marketing teams investigating why performance changes: Pair funnel results with associations and advertising/word-of-mouth recall to understand what is changing and what to adjust next.

FAQ

How does Timelaps work?

Timelaps sets up a study tailored to your category and competitors, then surveys a representative group of real consumers monthly. Your first baseline report arrives within weeks, and the dashboard updates monthly afterward.

How quickly can we get started?

Setup takes a few days, and the baseline report is ready within weeks.

Where do the respondents come from?

Timelaps states it partners with leading global panels with access to hundreds of millions of people worldwide, using high-quality sources and rigorous data checks.

What markets does Timelaps cover?

The platform reaches consumers in 80+ markets globally.

What metrics does Timelaps measure?

Timelaps measures a set of brand and category metrics including brand funnel (awareness, consideration, purchase, loyalty), moments (buying situations), associations, and advertising & word-of-mouth recall, as well as category buying behavior and audience profile/media consumption.

Alternatives

• Traditional syndicated or agency brand tracking (periodic studies): Typically relies on slower, quarterly or annual reporting cycles and deck-style deliverables; Timelaps emphasizes continuous updates and a single dashboard.
• In-house survey programs with dashboarding: Teams can run their own surveys and build analysis, but may require more time and specialized methodological design compared with Timelaps’ research-grade setup and ongoing fielding.
• General market research platforms focused on one-time studies: Some tools support survey creation and analysis but may not provide continuous brand tracking designed around funnel, moments, and competitor comparisons in the same ongoing workflow.
• Analytics-only marketing measurement (e.g., attribution/ROAS dashboards): These tools often focus on campaign performance and conversions; Timelaps is centered on brand tracking (mental availability/associations and funnel outcomes) via consumer research.