Slay At Work

What is Slay At Work?

Slay At Work is a tool for finding and prioritizing local businesses to pitch. It searches for real businesses using Google Maps, audits their websites and social presence, and produces a score and plain-English insights you can use in outreach.

The core purpose is to help freelancers, agencies, and closers move from guessing to targeted pitching by identifying businesses with clear online presence gaps and organizing leads in a simple workflow.

Key Features

• Business search by type and city using Google Maps: pulls back real local businesses rather than relying on a static directory.
• Website audit with a score and issue list: checks load speed, mobile friendliness, broken links, and missing meta tags so you have concrete points for your pitch.
• Social media analysis across Instagram, TikTok, and Facebook: reviews posting recency and overall activity to flag dead or weak social presence.
• AI insights written in plain English: generates a breakdown of what the business is doing well, what is failing, and what to highlight in your outreach.
• CRM-lite lead tracker: supports lead stages such as Called, Follow-up, Converted, and Not interested, plus private notes, filtering, and tracking who you contacted.

How to Use Slay At Work

1. Start free and choose a plan later: begin with the product workflow without adding a card.
2. Search for a business type and a city: Slay At Work returns local businesses pulled from Google Maps.
3. Review each business’s audit outputs: use the website score, website issue list, and social observations alongside the AI insights.
4. Sort and select leads to pitch: prioritize lower-score businesses (described as “warmer leads” in the product flow).
5. Track outreach in CRM-lite: add notes, mark call/follow-up/conversion status, and filter your lead list as you work through your pipeline.

Use Cases

• Freelancers targeting local clients: quickly find businesses in a specific city and pitch those with visible website and social gaps using the audit issue list.
• Agencies running multi-location outreach: search by business type across cities, score leads, and maintain a single place to track calls and follow-ups.
• Cold outreach with evidence: use the website audit items (like broken links, mobile issues, and missing meta tags) as specific conversation starters rather than generic messaging.
• Social-first lead qualification: prioritize businesses with inactive or inconsistent Instagram, TikTok, or Facebook posting based on recency and engagement signals described by the tool.
• Pipeline management for closers: keep a lightweight status workflow (Called, Follow-up, Converted, Not interested) and private notes to avoid losing context between calls.

FAQ

Does Slay At Work pull leads from a database?

No. The product flow states it searches Google Maps for real businesses based on a business type and city.

What does Slay At Work audit on each business?

It audits the business website for load speed, mobile friendliness, broken links, and missing meta tags, and it analyzes social presence on Instagram, TikTok, and Facebook.

How are leads prioritized?

Each business receives a score, and the workflow indicates you can sort by the most helpless/lowest-scoring businesses to pitch first.

Is there a lead tracking feature?

Yes. It includes a CRM-lite area to mark lead stages (Called, Follow-up, Converted, Not interested) and to add private notes, filtering, and call tracking.

Is there free access?

The page states “Start free — no card, no catch,” and includes a free option labeled “Free.”

Alternatives

• Manual lead research (Google Maps + website/social review): substitutes tooling for manual auditing; lower upfront setup but more time spent qualifying each business.
• Lead list + enrichment tools: alternatives focused on collecting contact or business lists, then pairing with separate research steps; may require additional tools to perform website/social audits.
• General-purpose CRM with web research: using a CRM for pipeline tracking while doing website and social checks separately; better if you already have a CRM workflow, but less integrated auditing.
• AI prospecting and outreach platforms: broader tools that focus on generating outreach assets; some may not provide the same combined website and social audit scoring workflow described here.