Asana

What is Asana?

Asana is a work management platform used to manage a team’s work online. It helps teams keep projects moving and organize work through goals, projects, and tasks, including for remote or distributed teams.

The site also highlights “human + AI collaboration,” describing AI that understands the team’s work and helps improve as teams use it. The core purpose is to provide a shared place where work can be planned, tracked, and executed.

Key Features

• Goals, projects, and tasks in one place: Lets teams connect day-to-day execution (tasks) to higher-level plans (projects and goals).
• Work management for remote and distributed teams: Designed to support team coordination even when people aren’t working in the same location.
• AI designed to understand team work: The platform includes AI intended to interpret work context and help keep projects progressing.
• AI that improves with use: The site states the AI gets better the more teams use it, implying ongoing refinement based on usage.

How to Use Asana

• Get started by creating a workspace for your team and defining the work you want to manage (for example, setting goals and creating projects).
• Break projects into tasks so owners and teams can track what needs to happen next.
• Use Asana day-to-day to update progress, keeping work visible across the team.
• Leverage the platform’s AI as part of how you plan and manage work so it can support project movement based on your team’s activity.

Use Cases

• Project tracking for a remote team: Use goals, projects, and tasks to keep distributed team members aligned on what’s being worked on and what’s next.
• Operations and cross-functional coordination: Organize operational work into projects and tasks so multiple stakeholders can follow the same execution plan.
• IT or internal execution: Track internal initiatives through projects and tasks to provide a shared workflow for teams working on recurring work.
• Marketing planning and task management: Manage campaign and content work as projects, with tasks representing concrete deliverables and timelines.
• Leadership visibility into organizational work: Use the centralized structure of goals, projects, and tasks to see how team work ties back to organizational objectives.

FAQ

• What does Asana help teams do? Asana helps teams manage work online by organizing goals, projects, and tasks and supporting ongoing work tracking.

• Is Asana intended for remote teams? Yes. The site explicitly mentions keeping remote and distributed teams focused on goals, projects, and tasks.

• How does the AI in Asana relate to day-to-day work? The site states that Asana provides AI that understands teams’ work, helps keep projects moving, and improves with use.

• Where do goals, projects, and tasks fit in? Asana is positioned around linking goals to projects and breaking those projects down into tasks so the work is coordinated in one place.

Alternatives

• Other work and project management platforms: Tools in the same category typically provide shared task/project tracking; the difference usually comes from how they support distributed teams and any included AI assistance.
• Spreadsheets + ticketing systems: For smaller workflows, teams may combine spreadsheets with a ticketing tool to manage tasks, but this often lacks a unified goals-to-projects-to-tasks structure.
• Team collaboration tools with task features: Some chat/collaboration platforms include lightweight task management; these can be simpler but may be less focused on structured project and goal management.
• Enterprise resource/planning suites with task modules: Some organizations rely on broader enterprise systems for planning and execution; these alternatives may be heavier and less purpose-built for day-to-day work tracking.