Formo

What is Formo?

Formo is an analytics and attribution platform designed for onchain applications, especially DeFi teams. Its purpose is to help crypto and DeFi product teams measure user activity across onchain touchpoints and connect that activity back to acquisition and growth efforts.

Across its core modules—product analytics, wallet intelligence, and token-gated forms—Formo focuses on turning onchain user behavior into actionable insights rather than relying on vanity metrics.

Key Features

• Product analytics for onchain touchpoints: See what users do across key moments from first visit through onchain transactions, helping teams connect behavior to growth funnels.
• Onchain attribution: Attribute user activity to where users come from, supporting analysis of acquisition effectiveness in an onchain context.
• Wallet intelligence: Use wallet-level insights to understand user activity and engagement in DeFi workflows.
• Token-gated forms: Use token-gated form experiences as an onchain-friendly way to capture and qualify users.
• Profiles API and MCP (What's New): The site highlights a new MCP and Profiles API, indicating additional ways to work with Formo data and functionality programmatically.

How to Use Formo

1. Start for free (as indicated on the site) or book a demo if you want guided setup.
2. Implement Formo for your onchain app so you can begin tracking user journeys from first visit to onchain transactions.
3. Use the product analytics and attribution views to review acquisition sources and onchain engagement patterns.
4. If applicable to your onboarding flow, deploy token-gated forms and analyze the results alongside onchain activity.
5. As your team expands automation needs, look to the newly announced Profiles API and MCP to integrate with your internal workflows.

Use Cases

• DeFi onboarding and activation tracking: Measure how new users arrive and what they do after onboarding, from initial touchpoints to completed onchain actions.
• Attribution for acquisition channels: Identify which sources drive meaningful engagement onchain, rather than only measuring surface-level metrics.
• Wallet-level engagement analysis: Understand how active wallets behave across DeFi use cases and track changes over time.
• Token-gated lead capture: Use token-gated forms to gate experiences by token possession and analyze how gated interactions map to downstream onchain activity.
• Growth team reporting without a complex onchain analytics stack: Use a purpose-built analytics and attribution workflow aimed at reducing clunkiness when combining onchain data with traditional analytics tooling.

FAQ

• What does Formo track? Formo is presented as providing analytics that cover user activity from first visit through onchain transactions, with onchain attribution and wallet intelligence.

• Who is Formo for? The site positions Formo for crypto and DeFi teams building and growing onchain apps.

• What modules are included? The page highlights product analytics, wallet intelligence, and token-gated forms, and mentions an MCP and Profiles API as “What’s New.”

• How do teams get started? The page offers a “Start for free” option and a “Book a demo” option.

Alternatives

• Onchain data analytics stacks: General-purpose onchain analytics tools can be used to explore transactions and addresses, but they may require more effort to set up end-to-end analytics and attribution workflows.
• Web analytics platforms with custom onchain tracking: Traditional product analytics platforms can track web journeys, but onchain attribution typically needs additional integration to connect offchain touchpoints to onchain events.
• Marketing attribution tools focused on offchain channels: These focus on attribution for web/app campaigns; for DeFi-specific user journeys, teams often need extra work to incorporate wallet and onchain behavior.
• Wallet/identity and user segmentation platforms: Wallet-centric tools can help identify and segment users by wallet behavior, but may not provide the same combined product analytics and attribution workflow across first visit to onchain transactions.