Frase

What is Frase?

Frase is an agentic SEO and GEO platform that handles research, content creation and optimization, and ongoing tracking. It’s designed to help content teams plan what to publish next, write and optimize pages, and monitor visibility across Google and multiple AI search platforms.

The platform combines SEO and GEO workflows in one place: it analyzes the top competitors in a space, identifies content gaps, generates an outline and optimization targets, and then tracks how your brand and pages perform over time.

Key Features

• AI agent for research, writing, optimization, and publishing: One workflow covers the steps from SERP analysis through content optimization and publishing actions.
• SERP analysis for SEO briefs: Frase analyzes the top 10 search results for a topic and generates an SEO brief with an outline and topic targets.
• Content gap detection: It identifies gaps in competitor coverage (e.g., topics competitors may miss) to guide what to include.
• SEO and GEO scoring in the editor: Real-time scoring supports both traditional SEO and “GEO” (AI search) readiness in the same writing flow.
• AI search tracking across multiple platforms: Monitor where your brand appears and how often AI platforms cite or recommend your content, with alerts for visibility changes.

How to Use Frase

1. Start a project with a target topic or query (example shown: “cloud storage comparison”).
2. Run SERP research to generate a brief: review the outline, topic targets, and identified gaps derived from competitor pages.
3. Write and optimize in the editor: follow the real-time SEO and GEO guidance, adding the suggested topics and improving the content structure.
4. Track visibility and decide next steps: use the tracking dashboard and alerts to understand changes in AI and Google visibility, then act on recommended opportunities.

Use Cases

• Create an SEO brief from competitor SERP coverage: For a given keyword or query, analyze the top results and produce an outline plus topic targets derived from competitor gaps.
• Improve AI citation readiness for AI search answers: Structure content with GEO-oriented guidance so AI assistants (e.g., ChatGPT, Perplexity) are more likely to cite or surface it.
• Diagnose declining visibility and prioritize updates: Use tracking to spot when pages lose visibility and then focus on prioritized “fix/boost/fill” recommendations.
• Monitor brand presence across Google and AI platforms: Track share-of-voice-style metrics such as appearance rate and authority rate across multiple AI systems alongside Google.
• Plan content clusters around missing topics: Use the gap list to determine what subtopics to add so new or existing pages better cover the full set of relevant questions.

FAQ

• What does “GEO” mean in Frase? Frase describes GEO Content Optimization as structuring and formatting content so AI search engines (and assistants) can select and cite it more readily, alongside real-time GEO scoring in the editor.

• Which platforms does Frase track for visibility? The site states it monitors visibility across Google and multiple AI platforms, listing ChatGPT and Perplexity and mentioning other systems such as Claude, Gemini, and additional platforms (the page references “8 AI platforms”).

• Does Frase only help with writing, or also planning? It supports both planning and execution: it performs SERP research to generate briefs and outlines, and it supports content writing/optimization in the same workflow.

• Can Frase help identify competitor content gaps? Yes. The page describes analyzing competitor pages and identifying content gaps that competitors miss, which then inform the brief and outline.

• Is Frase limited to SEO for Google? No. The platform includes both SEO and GEO workflows and tracking intended to cover AI citation and visibility behavior, not only Google rankings.

Alternatives

• SEO-focused content optimization tools: Tools centered on keyword research and on-page optimization can help with Google SEO, but may not provide the same combined GEO/AI citation-oriented workflow and AI visibility tracking.
• AI writing assistants with editor feedback: General AI writing tools may generate drafts, but they typically won’t include SERP-derived briefs, GEO-specific structure guidance, or multi-platform AI citation tracking in one system.
• Content analytics and monitoring suites: Standalone rank/visibility trackers can measure performance, but they usually don’t perform SERP gap analysis and optimization guidance during drafting.
• Marketing stack workflows (separate tools for research, writing, optimization, and publishing): A multi-tool approach may replicate parts of the workflow, but Frase positions itself as consolidating these steps into a single agent workflow.