Movemar

What is Movemar?

Movemar is a retail execution platform for managing field merchandising and related in-store activities. It helps teams plan, execute, monitor, and analyze merchandising work so they can maintain shelf-level execution—such as promotions, product launches, and other merchandising initiatives.

The platform is designed to support field teams with task management and analytics, aiming to improve retail execution outcomes even when conditions vary across stores or operational disruptions affect the supply chain.

Key Features

• Shelf-level merchandising execution workflows: Support execution of promotions, product launches, and merchandising initiatives with structured tasks tied to in-store goals.
• Planogram compliance and on-shelf availability tracking: Provide workflows that focus on product positioning and whether products are available on the shelf.
• Competitor tracking: Enable teams to capture and compare competitor-related information as part of retail execution activities.
• Visual and in-flight execution tracking: Track promotional compliance using visual and progress-based (in-flight) monitoring during execution.
• Task management with analytics: Combine task execution with analytics so teams can identify issues and adjust priorities as needed.
• Mobile app for field work: A user-friendly mobile experience for field agents to complete daily tasks tied to merchandising and execution assignments.

How to Use Movemar

1. Plan the work: Use Movemar to define merchandising activities and related tasks (for example, promotion or product launch execution).
2. Assign and execute in the field: Field teams use the mobile app to carry out tasks in-store, including work that requires checking planograms, on-shelf availability, and other merchandising requirements.
3. Monitor execution as it happens: Supervisors can follow progress with visual and in-flight execution tracking to confirm compliance.
4. Review analytics and respond: Use analytics to spot gaps or issues and re-prioritize work, including adapting to changing conditions such as delays or recall-related needs.

Use Cases

• Promotion launch execution across locations: Ensure promotions are set up correctly by coordinating field tasks and using visual/in-flight tracking to verify compliance.
• Planogram and shelf-space management: Reclaim and optimize shelf space by running merchandising workflows that focus on planogram compliance and on-shelf availability.
• Product launch readiness and placement checks: Maintain brand consistency by using structured execution tasks to confirm correct product positioning in participating stores.
• Competitor review during routine visits: Capture competitor information alongside internal merchandising checks to inform retail planning.
• Adapting field priorities during supply chain disruption: Adjust execution when distribution delays, pricing audits, or product recalls require changes to what field agents do next.

FAQ

Is Movemar only for promotions?

No. The platform supports broader retail execution and merchandising activities, including promotions, product launches, and other merchandising initiatives.

What kinds of merchandising activities can Movemar support?

Based on the site content, Movemar includes merchandising workflows such as planogram compliance, on-shelf availability checks, competitor tracking, and promotion execution with visual/in-flight monitoring.

Does Movemar include a mobile app for field agents?

Yes. The site describes a mobile app designed for field teams to complete daily tasks with an intuitive, user-friendly interface.

Can teams use Movemar to monitor work while it’s being done?

Yes. The platform includes “visual” and “in-flight” execution tracking for promotional launches and compliance monitoring.

Does Movemar help with adapting to store-to-store changes?

Yes. The site emphasizes real-time adaptability and the ability to adjust priorities based on changing conditions (such as distribution delays, pricing audits, or recalls).

Alternatives

• Retail execution & field merchandising software (category alternative): Similar tools focus on assigning in-store tasks, collecting field data (often via mobile), and monitoring execution against planograms or promotional requirements. Differences typically come from workflow depth, data capture methods, and analytics emphasis.
• Workforce management for retail field teams (category alternative): These solutions prioritize scheduling, task assignment, and mobile completion of tasks. They may place less focus specifically on merchandising compliance elements like planogram/on-shelf checks compared with purpose-built retail execution platforms.
• In-store audit and compliance platforms (category alternative): Tools centered on capturing store audits and verifying compliance can overlap with merchandising execution. Differences usually appear in whether they provide specialized merchandising workflows (e.g., planogram compliance) versus general audit reporting.
• Trade promotion management (TPM) tools (category alternative): TPM systems focus on promotion planning and management, often at the program level. Movemar’s emphasis is on field execution and shelf-level monitoring, which can be more execution-focused than TPM-only workflows.