UGC Agent icon

UGC Agent

UGC Agent helps brands, agencies, and operators find and qualify Instagram and TikTok UGC creators from public data. Turn briefs into scored shortlists, public evidence, contact signals, and exportable leads.

UGC Agent

What UGC Agent does

UGC Agent is creator-sourcing software for brands, agencies, and operators who need qualified Instagram and TikTok creators without working through a closed marketplace. Users describe the brief in plain English, and the product searches public creator surfaces, enriches the candidates, and scores fit against the campaign context.

The workflow is built to turn a brief into an outreach-ready shortlist. UGC Agent can surface public contact signals, preserve source evidence, organize creators into lists and stages, export CSVs, and, on Premium, connect the same sourcing tools to compatible LLM clients through MCP.

Core capabilities

Multi-source creator discovery

Search public Instagram and TikTok creator surfaces from a plain-English brief instead of a fixed marketplace roster. Searches can use account discovery, post content, similar-profile expansion, and targeted web discovery.

Evidence-backed qualification

Review fit using public evidence such as profile details, audience signals, content performance, and contact availability. The product surfaces explainable keep/skip reasons rather than only a raw list.

Public contact recovery

Retain creators with public contact routes and classify available addresses. The product mentions emails, contact forms, and portfolio-page signals, depending on what the creator publishes publicly.

List and export workflow

Save creators to lists and pipeline stages, filter result tables, dedupe results across search rounds, and export qualified leads to CSV. The platform is designed to keep sourcing output usable after the search itself.

Content intelligence

Analyze recent content for views, engagement, cadence, top videos, viral lift, and opening hooks. This helps operators judge what a creator can make before outreach.

MCP access for LLM workflows

Run supported creator-sourcing tools from compatible LLM clients through MCP on Premium, with the same server-side sourcing logic as the web app.

Common workflows

  • Campaign creator sourcing

    Use UGC Agent when a campaign needs creators with a specific niche, location, content style, or follower range, and you want a shortlist with public evidence instead of a broad marketplace search.

  • Brand-collaboration vetting

    Use the platform to check whether a creator has posted about a brand before, then keep the public source URL and supporting context alongside the candidate record.

  • Pre-outreach content review

    Apply the content-intelligence tools to recent posts when you want to understand a creator’s hooks, cadence, top videos, and engagement patterns before starting outreach.

  • LLM-assisted sourcing

    Use Premium MCP access when your team wants to run the same sourcing workflow from a compatible LLM client rather than only in the web app.

  • Managed creator program

    Use the managed Done For You service when you want the UGC Agent team to handle creator sourcing, outreach, and follow-up under criteria tailored to your brand.

Pros and Cons

Pros

  • Searches beyond a closed roster using public Instagram and TikTok data.
  • Combines discovery, enrichment, fit scoring, and lead export in one workflow.
  • Keeps source evidence and scoring context with each creator, which helps review and handoff.
  • Supports team workflows with lists, tags, pipeline stages, and CSV export.
  • Offers a managed Done For You option for teams that want sourcing, outreach, and follow-up handled for them.

Cons

  • It is not a marketplace; teams still manage outreach, negotiation, contracts, approvals, and payment themselves.
  • Public contact details depend on what creators publish, so not every result will have the same level of contact availability.
  • Some workflow capabilities, such as MCP access, are only included on Premium.

FAQ

What does UGC Agent search?

UGC Agent searches public Instagram and TikTok creator surfaces using account discovery, content analysis, similar-account search, and targeted web discovery. It also looks for public contact signals and can support brand-collaboration evidence when requested.

Can I use UGC Agent from my LLM workspace?

Premium includes a private MCP URL for compatible LLM clients. The same creator-sourcing tools used in the web app can be called from supported clients, with server-enforced plan limits and saved preferences.

What do I get at the end of a search?

The output is a shortlist of qualified creators with fit scores, public-source evidence, and contact signals such as emails or other public routes when available. Results can be exported to CSV and organized with lists and stages.

Is UGC Agent a marketplace or a managed agency?

UGC Agent is not a creator marketplace. Your team still handles outreach, negotiation, contracts, approvals, and payment. The product is for finding and qualifying creators before those steps.

Is there a trial?

Pro and Premium include a three-day trial. The pricing page says the trial requires a card and a one-time $0.50 verification charge, and the plan fee starts after the trial unless you cancel.

Quick Facts

Category
Creator sourcing software
Platforms
Instagram and TikTok
Primary users
Brands, agencies, creator marketers, ecommerce teams, founders
Source domain
ugcagent.app
Pricing
Paid plans include Pro, Premium, and custom Done For You; Pro and Premium include a three-day trial
Workflow
Brief in plain English → discovery → enrichment → fit scoring → shortlist/export