Keyword research from a website
Airtop can take a company URL, research the market, and build a keyword list for the campaign.
Airtop
Airtop is a browser automation platform for building, auditing, optimizing, and reporting on Google Ads campaigns from chat, with scheduling to Slack, email, and Google Sheets.
Overview
Airtop is a browser-based automation platform that can run Google Ads work from a chat interface. On the Google Ads page, it is positioned as a tool that builds, monitors, and optimizes campaigns without requiring the user to handle every step manually.
For Google Ads specifically, Airtop covers keyword research, campaign creation, waste audits, and performance reporting. The site also shows a reporting template that pulls campaign data, summarizes trends across common reporting windows, and sends the results to Slack, email, and Google Sheets.
The workflow is designed for users who want to describe the goal in plain language and have Airtop carry out the operational work in Google Ads and adjacent reporting channels. The public materials emphasize draft generation, audits, and evidence-based optimizations rather than one-off ad copy generation alone.
Pricing information on the site indicates Airtop offers paid plans and a free entry tier, with higher plans adding more credits, sessions, and deployed agents. The Google Ads materials do not provide a separate product price or a dedicated Google Ads-only plan.
Core capabilities
Campaign drafting and creation
It writes ads and sets up optimized campaigns, including themed ad groups and tight keyword sets.
Waste and tracking audits
The product audits search terms, geo targeting, and conversion tracking to identify budget waste and setup issues.
In-account optimization
Airtop can implement evidence-based optimizations directly inside Google Ads instead of only flagging recommendations.
Automated reporting
The template produces scheduled performance summaries with Week-over-Week, Month-to-Date, and Quarter-to-Date views.
Multi-destination report delivery
Reports can be distributed to Slack, email, and Google Sheets for team visibility and historical tracking.
Typical use cases
Launch a new campaign
Use Airtop to turn a company website into a first-pass Google Ads structure, including keyword research, themed ad groups, and responsive search ads that are ready for review.
Find and reduce spend leakage
Use the auditing flow to look for waste in search terms, geo targeting, conversion tracking, bids, and budgets, then apply or review fixes based on the findings.
Automate recurring performance reporting
Use the reporting template to collect Spend, Conversions, Clicks, CPA, and related trend data on a schedule and send the summary to Slack, email, and Sheets.
Align ads with downstream revenue
Use the optimization workflow to prioritize terms tied to closed deals and avoid segments that do not convert when CRM context is available.
Monitor time-sensitive campaigns
Use the scheduled audits and report alerts to monitor short-term campaigns and surface issues as soon as they appear.
Pros and Cons
Pros
- Covers several parts of the Google Ads workflow in one place, from research to reporting.
- Can draft campaigns from a company URL and organize them into themed ad groups and keyword sets.
- Includes audit-oriented checks for search terms, geo targeting, and conversion tracking.
- Supports reporting output to Slack, email, and Google Sheets for different stakeholders.
- The template adds historical tracking, which helps preserve campaign reporting over time.
Cons
- The public Google Ads page does not spell out every supported integration or connector for this workflow.
- Some workflow details, such as setup steps and hard limits, are only partially documented on the source pages.
FAQ
What does Airtop do for Google Ads?
Airtop describes this page as a way to build, monitor, and optimize Google Ads campaigns from a conversation. The workflow covers keyword research, campaign creation, waste audits, and performance reporting.
How does the workflow start?
The page says Airtop can take a company URL, research the market, build a keyword list, write ads, and set up optimized campaigns. It also mentions audits and optimization steps that can be implemented directly within Google Ads.
Can Airtop automate Google Ads reporting?
The reporting template automatically pulls metrics from Google Ads, generates a performance report, and sends it to Slack and email while appending history to Google Sheets.
Are changes applied automatically?
The source text says changes are human-approved, so Airtop can draft and automate work but still supports sign-off before changes are published.
Which integrations are supported?
The public sources do not provide a full supported integrations list for this Google Ads workflow. They do show Slack, email, and Google Sheets in the reporting template, plus Google Ads as the core data source.
Quick Facts
- Category
- AI automation / marketing automation
- Primary use
- Google Ads campaign setup, auditing, optimization, and reporting
- Platform
- Web-based browser automation
- Workflow input
- Plain-language request plus company URL and campaign context
- Notable outputs
- Campaign drafts, audit findings, optimization actions, and scheduled reports
- Source domain
- airtop.ai
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