CONA

What is CONA?

CONA is a software solution for automating accounting-relevant workflows for e-commerce brands in the DACH region. It connects e-commerce and marketplace data sources and aligns them with DATEV, including the generation of a “clean” export and the handling of invoicing workflows.

The core purpose of CONA is to reduce manual reconciliation between platforms (such as online stores and marketplaces) and DATEV by automating coordination and producing exports that can be used in your accounting process.

Key Features

• Connects multiple data sources for e-commerce and marketplaces: Brings together inputs from common platforms so accounting-relevant information can be handled in one workflow.
• Supports DATEV-aligned exports: Generates a structured export intended to be clean and suitable for use with DATEV.
• Automates coordination between sources and DATEV: Keeps platform data and DATEV processing in sync to reduce manual alignment work.
• Sends invoices from the workflow: Supports invoice dispatch as part of the automated process.
• Covers relevant platforms mentioned on the page: The site explicitly references Shopify, Amazon, PayPal, and “all common marketplaces.”

How to Use CONA

1. Set up connections to your data sources (e.g., your Shopify store and/or Amazon, as well as PayPal and other marketplaces you use).
2. Link CONA to your DATEV workflow so the platform data can be coordinated and prepared for DATEV processing.
3. Run and review the exported data: use the generated “clean” DATEV export as the basis for your accounting work.
4. Use invoicing dispatch as part of the automated flow described on the site.

Use Cases

• Shopify brand with DATEV accounting: A DACH e-commerce team connects Shopify to CONA so transactions and related data can be prepared for DATEV exports.
• Multi-marketplace seller (Amazon + other marketplaces): A business consolidates multiple marketplaces into one coordination and export workflow for DATEV.
• Workflows including PayPal: Sellers who use PayPal for payments include it in the connected data sources so it is reflected in the overall accounting export process.
• Invoice dispatch as part of accounting automation: Teams use CONA’s invoicing support to send invoices through the automated workflow rather than handling dispatch separately.
• Reducing manual reconciliation: Finance operations teams use the automated coordination between platforms and DATEV to minimize manual checking and reformatting.

FAQ

• Does CONA integrate with Shopify and Amazon? Yes. The page explicitly mentions support for Shopify and Amazon.

• How does CONA relate to DATEV? The product connects e-commerce and marketplace sources with DATEV and produces DATEV exports described as “clean.”

• Can CONA help with invoice sending? Yes. The site states that CONA supports sending invoices as part of the workflow.

• Which payment provider is mentioned? PayPal is explicitly mentioned.

• Is this aimed at businesses in the DACH region? The page states that CONA is for e-commerce brands in the DACH area.

Alternatives

• Accounting and bookkeeping tools with e-commerce connectors: These typically focus on importing transactions and mapping them into your accounting workflow, but may not provide the same DATEV-focused export coordination described here.
• General e-commerce integration/automation platforms: Tools in this category can connect Shopify/Amazon to accounting systems via integrations or custom mappings, but the workflow you set up may require more configuration than a DATEV-oriented solution.
• DATEV-focused bookkeeping partners or managed setups: If you prefer outsourcing, there are service-based approaches that handle mapping and exports for e-commerce-to-accounting workflows; the trade-off is less automation control in-house.
• Marketplace reporting & export tooling: Some solutions emphasize generating CSV/ledger exports from platforms; compared to CONA, they may require more manual processing to align with DATEV requirements.