Fide

What is Fide?

Fide is a Shopify app for adding shoppable UGC and video reviews to your storefront. It lets shoppers watch videos and add products to cart directly from those videos via a quick add-to-cart form.

The app displays video-based content in multiple storefront layouts—such as carousels, grids, and story-style layouts—and supports organizing content into collections that can be customized per collection. It also includes built-in analytics to track performance of the video and UGC experiences you add.

Key Features

Shoppable video reviews and UGC widgets: Add video content that supports quick add-to-cart so shoppers can purchase without leaving the viewing experience.
Multiple storefront layouts (carousels, grids, story-style): Choose how video and UGC content appears on different pages or sections of your store.
Collection-based organization: Group shoppable videos/UGC into collections to manage what appears where.
Collection-level customization: Customize each collection separately to better match different storefront areas.
Built-in analytics: Use the app’s analytics to track performance of your shoppable video/UGC content.
Social actions and sharing options: Allow shoppers to open videos and use actions like like/share (as described on the app listing).

How to Use Fide

Install the app from the Shopify App Store and connect it to your store.
Create your first collection and add the video/UGC content you want to display as shoppable experiences.
Customize the collection (since the app supports per-collection customization) to match the section or page where the videos will appear.
Select a layout style such as carousel, grid, or story-style for how shoppers will browse the content.
Publish and review performance using the app’s built-in analytics.

Use Cases

Show customer video reviews on product discovery sections: Display UGC-style video reviews in a carousel or grid to help shoppers evaluate products before purchasing.
Create shoppable “story” experiences: Use story-style layouts to present video and UGC content in a format aligned with short-form browsing.
Run collection-specific merchandising: Organize videos into different collections so each page or campaign area can show relevant content.
Reduce friction from video to cart: Let shoppers add products from a video through the app’s quick add-to-cart form, keeping the shopping flow tied to the content.
Evaluate what content performs: Use built-in analytics to understand how your shoppable videos and UGC placements are performing and iterate on collection content.

FAQ

Is there a free plan?

Yes. The Shopify App Store listing indicates a Free plan is available.

What types of content can I display with Fide?

Fide supports shoppable UGC videos and video reviews, which can be shown on your storefront using layouts such as carousels, grids, and story-style displays.

Can I customize what appears on different pages?

Yes. The app supports collections and collection-level customization, allowing you to tailor each collection separately.

Does Fide include analytics?

Yes. The app listing includes analytics for tracking performance.

What does “shoppable” mean in this context?

Shoppers can add products to cart from the video using a quick add-to-cart form, while they view the video content.

Alternatives

Shoppable video/UGC apps for Shopify: Look for apps that specifically focus on turning video content into in-cart purchasing experiences (often with carousel/grid-style widgets and add-to-cart overlays).
UGC gallery and widget apps: If your main goal is featuring UGC (photos/videos) on the storefront, consider gallery-focused tools that emphasize layout and moderation rather than video-to-cart flows.
Product video widget tools: For stores that want video embeds with basic product tagging or direct links, consider simpler video widget apps that may not offer the same collection-level shoppable experience and analytics.
Conversion analytics and merchandising apps: If you already manage UGC/video placements elsewhere, you can complement them with tools that focus on measuring engagement and optimizing storefront sections.