Loova

What is Loova?

Loova is an all-in-one creative platform for generating AI images and videos from prompts, images, and references. It also includes AI editing and effect tools for creating and refining short-form video and image-driven content.

Within Loova, the page highlights Loova Agents, a “director-like” AI video agent that plans scenes and generates videos from natural-language direction on an “infinite canvas” workflow.

Key Features

• Text-to-video generation: Create a video from a simple text description, turning written prompts into moving scenes.
• Image-to-video and reference-to-video: Generate video using one image (image-to-video) or multiple reference images (reference-to-video) to guide content and style.
• AI video editing with prompts and references: Edit videos by describing changes, using prompts and/or references as inputs.
• AI image generation and image tools: Includes text-to-image and image-to-image generation, plus utilities like upscaling, background changing, extending, and angle changing.
• Talking photo and motion/mimic tools: Supports turning an image into a realistic talking photo, swapping characters in videos/images, and transferring motion/expressions.
• Loova Agents (AI video agent): An agent workflow that analyzes a user’s idea, plans scenes, directs story flow, and generates video automatically for uses like ads, films, UGC, and explainers.

How to Use Loova

1. Start by choosing a generation mode—text-to-video, image-to-video, or reference-to-video—depending on what inputs you have.
2. For Loova Agents, describe your concept in natural language; the agent plans scenes and generates the video sequence.
3. Use AI editing tools (prompt- and reference-based) to adjust shots, pacing, or visuals.
4. When needed, use image tools (e.g., upscaling, background/angle changes) to refine supporting visuals before or after video generation.

Use Cases

• Marketing and ad creatives: Produce short video concepts by giving the agent a campaign idea; then edit generated clips using prompts/references.
• Social and UGC video production: Generate storyboards and scene sequences quickly, and iterate on style or pacing without assembling clips manually.
• Explainer videos: Direct a narrative structure through natural-language instructions, using the agent to plan and generate visuals for an explanation.
• Music video and cinematic experiments: Test different visual directions by generating sequences from prompts and refining with the video editor.
• Talking avatar/talking-photo content: Create a realistic talking photo from an image, and use motion or expression transfer tools to animate subjects.

FAQ

• What inputs can I use in Loova’s video generation? The platform supports text prompts for text-to-video, plus image-based workflows including image-to-video and reference-to-video with multiple reference images.

• How does Loova Agents differ from manual video creation? Loova Agents is described as a “director-like” agent that analyzes your idea, plans scenes, directs story flow, and generates the video automatically, rather than requiring you to manually arrange shots.

• Can I edit videos after generating them? Yes. Loova includes an AI video editor where you can edit videos using prompts and references.

• Does Loova include image generation as well as video? Yes. The page lists text-to-image and image-to-image, along with image editing tools such as upscaling and background/angle changes.

• Which AI models are available in Loova? The page lists multiple named models for video, image, and related features (e.g., Kling variants, Google Veo 3.1, Sora 2, PixVerse, GPT Image 2, and others). Availability and selection depend on the plan and model access shown in the platform.

Alternatives

• Standalone AI video generators: Tools focused only on text-to-video or image-to-video generation may offer simpler interfaces, but typically don’t provide the same image and video editing and “agent” scene-planning workflow in one place.
• AI image generation platforms with video extensions: Some platforms prioritize image generation and may add video features later; compared with Loova, they may require more manual steps to structure multi-scene video.
• Video-first editors with AI effects: Traditional or AI-enhanced video editors can be better for precise timeline control, while Loova is positioned more for generating scenes and visuals from prompts and references.
• Creator-centric storyboard/asset workflows: Tools that emphasize manual storyboarding and asset management can provide more control over each shot, but may not automate scene planning and sequence generation as directly as Loova Agents.